Brand Manager - Exciting Contract Opportunity in Atlanta, GA

Join Robert Half in connecting with this dynamic Brand Manager contract role based in vibrant Atlanta, Georgia, United States. As a key player in brand strategy and execution, you'll drive consistency and impact across all marketing efforts for a forward-thinking organization. This onsite position (3-4 days per week) offers the perfect blend of creativity, strategy, and collaboration in one of the Southeast's top marketing hubs.

About the Role

In this pivotal Brand Manager position, you'll be the guardian of the company's brand identity, ensuring every campaign, piece of content, and customer interaction resonates with core values and messaging. Reporting to senior marketing leadership, you'll bridge creative teams, product managers, and external partners to deliver cohesive go-to-market strategies. Atlanta's booming business scene makes this an ideal spot for brand professionals looking to make their mark on high-visibility projects. With Robert Half's expertise in placing top marketing talent, this contract role provides immediate impact and long-term career potential. Whether you're refining brand guidelines or analyzing performance metrics, your work will directly influence customer perception and business growth.

Key Responsibilities

Core Brand Management Duties

• Manage and uphold comprehensive brand guidelines across all marketing materials, from digital ads to print collateral, ensuring visual and tonal consistency.
• Partner closely with creative, marketing, and product teams to develop and launch campaigns that align with strategic objectives.
• Review and approve creative assets, providing expert feedback to maintain brand integrity while fostering innovation.

Strategic and Analytical Tasks

• Support messaging, positioning, and go-to-market initiatives by crafting compelling narratives that resonate with target audiences.
• Monitor brand performance using key metrics like engagement rates, sentiment analysis, and market share, delivering actionable insights and recommendations.
• Conduct regular brand audits to identify gaps and opportunities for enhancement across customer touchpoints.
• Collaborate on cross-functional projects, aligning marketing efforts with sales, product development, and executive vision.

This role demands a proactive approach, where you'll not only enforce standards but also evolve the brand in response to market trends and consumer feedback.

Required Qualifications

Education and Experience

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 3-5 years of hands-on experience in brand management, marketing strategy, or a similar role within a fast-paced agency or corporate environment.

Essential Skills and Traits

• Deep expertise in brand strategy, guidelines enforcement, and creative review processes.
• Strong analytical abilities to track KPIs and derive insights from brand performance data.
• Exceptional communication and interpersonal skills for partnering across teams.
• Proficiency in tools like Adobe Creative Suite, brand management platforms (e.g., Frontify, Brandfolder), Google Analytics, and Microsoft Office Suite.
• Knowledge of digital marketing trends, SEO, and multi-channel campaign execution.
• Proven ability to manage multiple projects under tight deadlines with meticulous attention to detail.
• Adaptability to onsite hybrid work (3-4 days/week in Atlanta, GA).

Candidates with experience in consumer goods, tech, or B2B sectors will have a competitive edge. Robert Half prioritizes diverse, innovative thinkers ready to elevate brands.

Why Join Us?

Benefits and Perks

• Competitive contract pay estimated at $95,000-$125,000 annualized equivalent, tailored to your expertise.
• Flexible hybrid schedule with only 3-4 days onsite in Atlanta's thriving business district.
• Work on cutting-edge campaigns with a collaborative, high-energy team.
• Weekly pay and dedicated support from your Robert Half recruiter for career guidance.
• Networking opportunities in Atlanta's marketing community and potential for long-term placement.
• Professional growth through exposure to diverse projects and industry best practices.

Robert Half is the premier staffing firm for marketing and creative roles, with a proven track record of matching talent like you to roles that accelerate careers. Atlanta, GA, offers an unbeatable lifestyle—mild weather, cultural hotspots like the High Museum, and a hub for Fortune 500 companies. Apply now to shape the future of this brand and advance your career with Robert Half!

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