About the Content Marketing Manager Role at Robert Half

Join Robert Half's dynamic marketing team as a Content Marketing Manager in beautiful Ann Arbor, Michigan. This exciting contract-to-permanent position offers the perfect blend of strategic creativity and hands-on execution in a fast-paced environment. As a key player in our marketing initiatives, you'll develop comprehensive content strategies that drive business growth, enhance brand visibility, and engage diverse audiences across multiple platforms.

Robert Half is a leader in professional services, and we're seeking a strategic thinker who thrives on collaboration and innovation. You'll work closely with social media experts, creative teams, PR specialists, and internal stakeholders to craft compelling narratives that resonate with our target markets. This role is ideal for seasoned professionals passionate about content marketing, social media optimization, and leveraging emerging technologies like AI to revolutionize content creation processes.

Why This Role Stands Out

In Ann Arbor's vibrant tech and innovation hub, you'll contribute to high-impact campaigns including blogs, press releases, billboard messaging, and integrated social media efforts. With a focus on both organic and paid content, you'll maximize reach and engagement while maintaining brand consistency across all corporate communications. This position offers unparalleled opportunities for career advancement from contract to permanent employment.

Key Responsibilities

The Content Marketing Manager will wear multiple hats, driving content excellence from strategy to execution. Your core duties include:

• Developing and implementing robust content strategies that seamlessly integrate with PR campaigns, social media initiatives, and broader marketing goals.
• Partnering with the social media team to build and maintain dynamic content calendars that align perfectly with organizational objectives and seasonal campaigns.
• Overseeing the end-to-end process of creating and editing premium content for diverse platforms, from insightful blogs and newsworthy press releases to eye-catching billboard messaging.
• Managing both organic growth and paid social media advertising to amplify audience engagement, expand reach, and drive measurable results.
• Providing expert strategic direction for all corporate communications, ensuring messaging consistency, tone, and brand voice across every touchpoint.
• Leveraging advanced analytics tools to monitor content performance metrics, derive actionable insights, and continuously refine strategies for optimal effectiveness.
• Collaborating closely with creative directors, designers, and marketing teams to ensure all content beautifully aligns with branding standards and overarching business goals.
• Staying ahead of industry trends by monitoring emerging technologies, particularly AI platforms, to streamline content development, automate processes, and enhance creative workflows.
• Coordinating with a network of internal subject matter experts and external freelance writers to guarantee timely, high-quality content delivery under tight deadlines.
• Fostering a collaborative, cross-departmental culture that builds strong partnerships and drives collective success in content marketing endeavors.

Required Qualifications

To excel in this Content Marketing Manager position, candidates should demonstrate:

• 3-5+ years of progressive experience in content marketing, digital strategy, or related fields.
• Proven track record of developing successful content strategies in fast-paced environments.
• Expertise in social media management, content calendars, and performance analytics tools like Google Analytics, Hootsuite, or similar.
• Strong writing, editing, and proofreading skills with a keen eye for detail.
• Familiarity with AI tools and emerging martech solutions for content optimization.
• Exceptional collaboration and communication skills for working with diverse teams.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Ability to manage multiple priorities and meet deadlines without compromising quality.

Bonus points for experience in PR integration, paid social campaigns, or working in professional services industries.

Why Join Robert Half in Ann Arbor?

Robert Half offers more than just a job – we provide a career-launching platform in one of Michigan's most innovative cities. Enjoy a competitive salary range of $75,000-$95,000 (based on experience), comprehensive benefits including health insurance, 401(k) matching, paid time off, and professional development stipends. Our contract-to-permanent structure ensures stability while rewarding top performers with full-time opportunities and advancement paths.

Work in a supportive, collaborative culture that values work-life balance, innovation, and community impact. Ann Arbor's thriving ecosystem – home to the University of Michigan and cutting-edge startups – provides endless networking and inspiration. Join us to make a real difference in content marketing while advancing your career with a global leader.

Apply today and elevate your content marketing career with Robert Half!