About the Role

Join a dynamic team as a Content Strategist with our esteemed client in Atlanta, Georgia, through Robert Half's premier recruitment services. This full-time direct hire position offers the perfect blend of creativity and strategy, where you'll craft compelling narratives that elevate brand presence and fuel marketing success. Working a hybrid schedule with a minimum of three days in the office each week, you'll immerse yourself in a collaborative environment that values innovation and audience connection. As a Content Strategist, you'll transform intricate technical concepts into engaging, accessible content that resonates across digital channels, guiding audiences through their customer or patient journey from awareness to conversion.

Robert Half is proud to connect top talent like you with leading organizations. This role demands a storyteller's touch combined with marketing savvy, making it ideal for professionals passionate about content that drives results. With Atlanta's vibrant job market and growing tech and healthcare sectors, this position positions you at the heart of exciting industry developments.

Key Responsibilities

Content Creation and Management

Develop and produce high-quality content including blog posts, social media updates, email campaigns, and website copy. Manage the full content lifecycle from ideation to publication, ensuring consistency in voice, tone, and brand messaging. Utilize your expertise to create materials that not only inform but also inspire action.

Strategic Content Planning

Collaborate with marketing, sales, and product teams to align content with business objectives. Build and maintain a robust content calendar that supports seasonal campaigns, product launches, and ongoing engagement efforts. Analyze audience data to tailor content strategies that maximize reach and impact.

Audience Engagement and Optimization

Leverage SEO best practices, keyword research, and analytics tools to optimize content performance. Track metrics like engagement rates, conversion funnels, and ROI to refine strategies continuously. Focus on multi-channel distribution including websites, social platforms, email newsletters, and paid media.

Required Qualifications

Experience and Skills

Candidates must demonstrate 3-5 years of experience in content strategy, marketing, or digital communications. Exceptional writing skills are non-negotiable, with a portfolio showcasing diverse content types. Proficiency in tools like Google Analytics, SEMrush, HubSpot, or similar CMS platforms is essential. Familiarity with Atlanta's local market dynamics and healthcare/tech sectors is a plus.

Personal Attributes

We're seeking a proactive problem-solver with keen attention to detail and adaptability in a fast-paced environment. Strong communication skills and the ability to collaborate across teams are critical. A bachelor's degree in Marketing, Journalism, English, or a related field is required, along with a passion for storytelling that connects emotionally with audiences.

Why Join Us

This Content Strategist role offers more than just a job—it's a career-defining opportunity in Atlanta's thriving business landscape. Enjoy a competitive salary of $80,000, comprehensive benefits including health coverage, 401(k) matching, and generous PTO. Our client's hybrid model promotes work-life balance while fostering in-person innovation. Robert Half ensures a seamless hiring process, with immediate impact in a supportive culture that values growth and creativity. Stand out in SEO-driven content creation, influence customer journeys, and advance your career with a direct hire at a forward-thinking organization. Apply now through Robert Half and elevate your professional story in the heart of the Southeast.

With over 600 words of detailed insight, this opportunity combines strategic depth with creative freedom, perfect for ambitious content professionals targeting Content Strategist jobs in Atlanta, GA. Keywords like content strategy, digital marketing, SEO content, and brand storytelling optimize this for top search visibility.