About the Role

Join PennEngineering's dynamic Marketing Team as a Content Strategist in Danboro, Pennsylvania. This is not just a content role—it's a strategic leadership position for someone with genuine manufacturing or engineering industry experience. You'll be the bridge between complex technical innovations and the customers who need them most, crafting content that dominates across traditional search engines, AI-powered discovery tools, and buyer research channels.

At PennEngineering, we're engineering the future of manufacturing. Our Content Strategist will own the end-to-end content lifecycle, from strategy to hands-on creation, ensuring every piece of content drives demand generation, empowers sales teams, and elevates our brand in a competitive B2B landscape.

Key Responsibilities

Lead Content Strategy & Planning

• Own and execute a comprehensive content strategy aligned with full-funnel marketing, sales enablement, and business objectives
• Develop compelling, solution-oriented storytelling that connects PennEngineering’s fasteners, assemblies, and engineering solutions to real-world customer pain points
• Build and manage an integrated content roadmap and editorial calendar spanning web content, landing pages, social media, email campaigns, and sales collateral
• Collaborate closely with product marketing, demand gen, sales, and engineering teams to uncover content gaps, prioritize high-ROI topics, and align on messaging
• Establish robust messaging frameworks, voice guidelines, and content standards to maintain brand consistency across all channels

Create & Optimize for Search, AI, and Discovery

• Craft AEO (Answer Engine Optimization) content that directly answers high-intent questions from engineers, procurement teams, and decision-makers
• Lead production of premium assets including white papers, case studies, technical blogs, landing pages, video scripts, infographics, and interactive tools
• Implement advanced SEO best practices, schema markup, structured data, and modular content formats to boost visibility in Google, Bing, AI chatbots like ChatGPT, and tools like Perplexity
• Continuously optimize existing content library for performance across evolving search landscapes
• Experiment with emerging AI content tools, generative AI platforms, and new distribution channels to maximize reach and engagement

Hands-On Content Development & Execution

• Write and edit high-impact content in-house, minimizing agency dependency while maintaining exceptional quality
• Translate dense engineering specifications, manufacturing processes, and technical innovations into clear, credible, customer-centric narratives
• Collaborate on multimedia projects including video scripting, webinar content, and interactive digital experiences for trade shows and virtual events
• Measure content performance using analytics tools and iterate based on data to drive continuous improvement

Required Qualifications

• 5+ years of content strategy experience, with at least 3 years in manufacturing, engineering, or industrial B2B sectors
• Deep understanding of SEO evolution, including AEO, zero-click searches, and AI-driven discovery
• Proven track record creating content that ranks highly and converts in technical industries
• Hands-on writing/editing experience with complex technical subjects
• Experience with content management systems (CMS), marketing automation platforms, and analytics tools (Google Analytics, SEMrush, Ahrefs)
• Strong project management skills to handle editorial calendars and cross-team collaboration
• Bachelor’s degree in Marketing, Communications, Engineering, or related field
• Bonus: Familiarity with schema markup, structured data, and AI content optimization tools

Why Join Us

PennEngineering offers more than a job—it's a platform to shape the future of manufacturing. Enjoy a competitive salary around $120,000, comprehensive benefits, and a culture that prioritizes diversity, equity, inclusion, and belonging. Work in a collaborative environment where your content strategy directly impacts global engineering projects. With opportunities for professional growth, innovation at the forefront, and a welcoming team, this is your chance to make a tangible difference in a thriving industry leader.

Robert Half places top talent in rewarding careers—apply today to elevate your content expertise in manufacturing!