About the Copywriter Role at Robert Half

Join Robert Half as a Copywriter in the heart of Silicon Valley and become the voice of innovative software solutions. Based in Sunnyvale, California, this full-time position offers a dynamic opportunity to craft compelling narratives that drive engagement and conversions. As a Copywriter, you'll tell the brand story in exciting, creative ways across social media posts, ads, email campaigns, newsletters, movie scripts, landing pages, webinars, event abstracts, and more. Collaborate with marketing stakeholders, the design studio, demand generation managers, and cross-functional teams to amplify our message globally in the competitive software industry.

This role is perfect for a passionate wordsmith who thrives on turning complex ideas into persuasive, action-oriented copy. With Robert Half's reputation as a leader in professional services, you'll contribute to high-impact campaigns that resonate with diverse audiences. Whether it's developing targeted messaging for specific personas or innovating new ways to reach industry verticals, your creativity will shape our brand's presence. Enjoy a supportive environment that values data-driven creativity and collaboration.

Key Responsibilities

• Develop and deliver captivating content and creative copy across multiple product lines and company initiatives that drive readers to action.
• Craft targeted messaging strategies that resonate deeply with various buyer personas and industry verticals, ensuring relevance and impact.
• Ideate and execute creative programs that introduce fresh approaches to engaging target audiences in the software space.
• Draft versatile content for diverse mediums, including blogs, emails, whitepapers, eBooks, internal communications, websites, social media, and ads.
• Contribute to high-profile projects like video scripts, web properties, HR materials, webinars, event abstracts, and full campaign copy.
• Harness the unique power of each media channel—social, email, web, video—to maximize content reach and effectiveness.
• Position yourself as the ultimate go-to expert for killer, high-converting copy that elevates brand storytelling.
• Partner closely with content strategy, marketing, design, and demand gen teams to make informed, data-driven decisions on content creation and management.
• Track, analyze, and measure the performance of content efforts using key metrics to optimize future campaigns and report on ROI.

Required Qualifications

To excel as our Copywriter, bring a proven track record in marketing copywriting with a portfolio showcasing your ability to captivate and convert. You should have 3-5 years of experience in software, tech, or B2B marketing, with expertise in multi-channel content creation. Key qualifications include:

• Exceptional writing skills with a knack for brand storytelling and audience-specific messaging.
• Proficiency in SEO-optimized copy for websites, landing pages, and blogs to boost organic traffic.
• Experience with social media copy, email marketing automation tools like Marketo or HubSpot, and ad platforms such as Google Ads or LinkedIn.
• Strong collaboration skills to work seamlessly with designers, strategists, and executives.
• Data analytics savvy—comfortable using Google Analytics, content performance tools, or A/B testing to refine work.
• Creative problem-solver who can innovate content formats like eBooks, webinars, and scripts.
• Familiarity with software industry trends and verticals (e.g., SaaS, fintech, enterprise tech).
• Bachelor's degree in English, Journalism, Marketing, Communications, or equivalent experience.

Bonus points for experience in video scripting, event content, or multilingual copywriting.

Why Join Us at Robert Half?

Robert Half offers more than just a job—it's a career launchpad in Sunnyvale, CA. Enjoy a competitive $25/hour salary (estimated $52,000-$65,000 annually full-time), with room for growth based on performance. Our benefits package includes comprehensive health coverage, 401(k) matching, PTO, and professional development. Work in a collaborative, innovative culture surrounded by top talent in the tech hub of Silicon Valley. Be part of campaigns that reach global audiences and make a tangible impact. SEO keywords: Copywriter jobs Sunnyvale CA, marketing copywriter Robert Half, creative writing careers Silicon Valley, content strategist software industry.

With over 70 years of excellence, Robert Half empowers professionals like you to thrive. Apply now and craft the future of our brand! (Word count: 812)