About the Data Analyst Role at Robert Half

Robert Half is thrilled to present an exciting opportunity for a skilled Data Analyst specializing in marketing analytics and reporting. This long-term contract position is based in Somerville, New Jersey, United States, where you'll play a pivotal role in transforming raw data from digital marketing channels into actionable insights. Our client seeks a data-savvy professional to drive strategic decision-making, optimize campaign performance, and enhance user experiences through innovative, data-driven solutions. As a Data Analyst with Robert Half, you'll collaborate with cross-functional teams in a dynamic environment, leveraging tools like Power BI, Tableau, Looker, SQL, and Python to deliver high-impact results. This role is perfect for analytics experts passionate about marketing, SEO, UX, and performance optimization in the competitive Somerville, NJ job market.

With a focus on long-term stability, this contract offers the chance to immerse yourself in cutting-edge marketing technologies while contributing to measurable business growth. Whether you're auditing websites with Screaming Frog, analyzing user behavior via HotJar, or building scalable LookML models, your work will directly influence marketing strategies and ROI.

Key Responsibilities

• Design and manage interactive dashboards and reports using Power BI, Tableau, or Looker to track key performance indicators (KPIs) across diverse marketing initiatives, ensuring real-time visibility into campaign effectiveness.
• Employ advanced SQL and Python scripting to extract, clean, transform, and analyze vast datasets from sources like websites, Google Analytics, advertising platforms, and CRM systems.
• Perform comprehensive audits of website and organic search health using Screaming Frog, pinpointing SEO gaps, technical issues, and opportunities to boost organic visibility and traffic.
• Leverage HotJar and similar tools to deeply analyze user behavior, heatmaps, session recordings, and feedback, translating UX insights into actionable recommendations for site improvements.
• Partner closely with marketing, product, and engineering teams to define precise measurement requirements and deploy robust tracking solutions, including custom events and UTM parameters.
• Develop and maintain scalable LookML models, explores, and dashboards in Looker, empowering self-service reporting and ad-hoc analysis for stakeholders.
• Deliver regular performance summaries, sophisticated forecasting models, and in-depth data analyses to inform executive decisions and refine marketing tactics.
• Automate repetitive reporting workflows using Python scripts, APIs, and ETL processes to streamline operations and guarantee consistent, timely data delivery.
• Masterfully present complex data findings through visually compelling formats—charts, infographics, and storytelling narratives—translating technical insights into practical, strategic recommendations.

Required Qualifications for Data Analyst

To excel in this Data Analyst position, candidates must demonstrate proven expertise in marketing analytics, with hands-on experience in the tools and techniques outlined. Key qualifications include:

• Bachelor's degree in Data Science, Statistics, Computer Science, Marketing, or a related field.
• 3+ years of experience in data analysis, preferably within marketing or digital advertising.
• Advanced proficiency in SQL, Python (pandas, NumPy), and visualization tools like Power BI, Tableau, or Looker.
• Demonstrated ability to conduct SEO audits with Screaming Frog and user experience analysis using HotJar.
• Experience building LookML models and enabling self-service BI.
• Strong analytical mindset with skills in forecasting, A/B testing, and performance attribution.
• Excellent communication skills for stakeholder presentations and cross-team collaboration.
• Familiarity with digital marketing platforms (Google Analytics, Facebook Ads, etc.).

Candidates comfortable with long-term contracts and hybrid work in Somerville, NJ, will have a competitive edge.

Why Join Us at Robert Half?

Joining Robert Half as a Data Analyst means accessing unparalleled support, competitive compensation around $27.71/hour (with strong estimated yearly equivalent), and a pathway to top-tier projects. Benefit from our industry-leading expertise in staffing, professional networking events, skill-building resources, and flexible contract terms. Work in Somerville, New Jersey, a hub for innovation, while enjoying perks like weekly pay, career coaching, and exposure to Fortune 500 clients. Robert Half champions diversity, work-life balance, and growth—apply today to elevate your marketing analytics career!

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