About the Role

Robert Half is seeking a dynamic Demand Gen Associate to join our innovative marketing team in Atlanta, Georgia. This high-impact position supports a rapidly scaling Account-Based Marketing (ABM) program during an exciting transition phase. Ideal for a proactive 'doer' who excels in fast-paced settings, you'll work at the crucial intersection of Marketing and Sales, executing outbound plays across nine international regions. As a key player, you'll build campaigns, manage critical data, and equip our Sales team with essential assets to target high-value accounts effectively. This full-time role offers the chance to make a tangible difference in a growing organization, leveraging cutting-edge tools like Folloze, 6sense, Salesforce, and Power BI.

Atlanta's vibrant tech and business hub provides the perfect backdrop for this opportunity, with Robert Half's commitment to excellence ensuring you're part of a forward-thinking team driving demand generation success. If you're passionate about ABM, campaign orchestration, and cross-functional collaboration, this role will allow you to thrive while contributing to global marketing initiatives.

Key Responsibilities

Campaign Execution & Launch

Take ownership of building and launching comprehensive outbound ABM campaigns spanning the full marketing funnel—from Top-of-Funnel awareness to Mid-Funnel nurturing and Bottom-Funnel conversion. You'll craft tailored strategies that resonate with target accounts across international markets, ensuring seamless execution and measurable impact.

Sales Request Management

Serve as the central 'traffic controller' for a high volume of incoming sales requests. Prioritize and manage tactical needs such as account targeting, campaign activations, and collateral creation, keeping sales teams agile and empowered to close deals.

Digital Asset & Platform Orchestration

Design custom landing experiences and personalized account journeys using platforms like Folloze. Leverage 6sense to pinpoint high-potential segments and automate marketing plays, optimizing engagement at every touchpoint.

Data Tracking & Reporting

Support robust analytics by tracking account engagement and campaign ROI through Salesforce and Power BI. Your insights will drive data-informed decisions, enhancing program effectiveness and alignment.

Cross-Team Coordination

Facilitate smooth collaboration between Marketing, Sales, and Business Intelligence teams, maintaining data integrity and ensuring all programs are perfectly aligned for maximum results.

Required Qualifications

To succeed in this role, candidates should demonstrate a high-energy, execution-oriented approach with proven experience in ABM environments. Key qualifications include hands-on proficiency with Folloze, 6sense, Salesforce, and Power BI; strong campaign-building skills across full funnels; exceptional organizational abilities for managing high-volume requests; and a track record of cross-functional teamwork. A bachelor's degree in Marketing, Business, or a related field is preferred, along with 1-3 years of relevant experience in demand generation or marketing coordination. Excellent communication skills, attention to detail, and adaptability in fast-paced settings are essential. Familiarity with international marketing dynamics is a plus.

Why Join Us

At Robert Half, you'll enjoy a rewarding career with a global leader in professional services. We offer competitive compensation, comprehensive benefits including health coverage, 401(k) matching, and generous PTO, plus unparalleled professional growth opportunities. Work with state-of-the-art tools in a collaborative Atlanta office, contributing to innovative ABM strategies that shape industry standards. Join a supportive culture that values innovation, work-life balance, and your success—apply today to elevate your marketing career!