Demand Generation Manager - Drive Growth at a Fast-Growing B2B Services Firm

Robert Half is proud to partner with a dynamic, fast-growing B2B services organization serving private equity firms and executive-level buyers in Brentwood, Tennessee. We're seeking a talented Demand Generation Manager to centralize and supercharge their growth engine. If you thrive in high-ownership roles, speak the language of metrics and ROI, and have deep expertise in B2B demand generation, this hybrid position in Brentwood, TN offers the autonomy and impact you're looking for.

This isn't just another marketing job—it's a pivotal hire to unify fragmented efforts across ads, email, content, events, and social into one cohesive, performance-driven machine. With a competitive $120K base plus 10% bonus, hybrid flexibility, and direct visibility to leadership, you'll shape the future of demand gen in a company poised for explosive growth.

About the Role

Join a B2B services powerhouse that's outpacing competitors by delivering tailored solutions to private equity and C-suite decision-makers. Currently, demand generation is scattered across teams and vendors, leading to silos and suboptimal results. As Demand Generation Manager, you'll take full ownership of strategy and execution, pulling together paid media, email nurturing, events, and more. Reporting to leadership in a high-trust, autonomous environment, you'll work hybrid from the Maryland Farms office (4 days onsite, Fridays WFH). This role demands a hands-on leader who can challenge agencies, test boldly, and deliver measurable pipeline impact using tools like HubSpot.

Key Responsibilities

Your impact will be immediate and far-reaching. Here's what success looks like:

• End-to-End Ownership: Develop and execute comprehensive B2B demand generation strategies that align with business goals.
• Paid Media Mastery: Lead LinkedIn Ads, retargeting, and other paid channels—agency-supported but with internal ownership and budget management.
• Email & Nurturing: Revamp content-heavy email programs into high-converting demand engines with sophisticated nurturing sequences.
• Integrated Campaigns: Seamlessly weave events, partnerships, and creative activations into unified demand motions.
• Precision Targeting: Enhance audience segmentation using persona, seniority, and intent data for laser-focused campaigns.
• Data-Driven Optimization: Leverage HubSpot for full-funnel attribution, real-time performance tracking, and executive-ready pipeline reports.
• Insights to Action: Convert complex data into ROI-focused recommendations that drive revenue growth.

Expect high visibility—your work directly influences strategy and bottom-line results in an ambiguity-tolerant culture that rewards initiative.

Required Qualifications

We're looking for proven performers with:

• 5+ years of hands-on B2B demand generation experience, ideally in services or professional services.
• Demonstrated success managing paid campaigns (especially LinkedIn) and budgets.
• Expert-level HubSpot proficiency for marketing automation, analytics, and reporting.
• Comfort navigating ambiguity, challenging vendors, and A/B testing innovative ideas.
• Fluent in metrics—speaking ROI, pipeline velocity, and attribution, not just vanity metrics.
• Strong analytical mindset with experience tying marketing efforts to tangible business outcomes.

Candidates from B2B SaaS, consulting, or agency backgrounds who understand private equity buyers will stand out.

Why Join Us?

This is more than a job—it's a launchpad for a Demand Generation Manager ready to own growth at a scaling B2B leader. Enjoy a $120,000 base salary + 10% performance bonus, hybrid flexibility in Brentwood, TN's vibrant Maryland Farms area, and a culture of trust where your ideas shape strategy. Gain exposure to executive stakeholders, cut through silos, and deliver outsized impact. Robert Half places top talent in roles like this—apply now to elevate your career in B2B demand generation. Keywords: Demand Generation Manager jobs Brentwood TN, HubSpot expert, LinkedIn Ads specialist, B2B marketing careers.

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