Demand Generation Marketing Manager - Irvine, CA

Join Robert Half as a Demand Generation Marketing Manager in the vibrant city of Irvine, California. This pivotal role offers the chance to lead cutting-edge marketing campaigns that fuel brand growth, enhance visibility, and drive customer engagement in a dynamic B2B environment. If you're a strategic thinker with expertise in multi-channel marketing, email campaigns, SEO, and data-driven optimization, this position at Robert Half provides the platform to showcase your skills and advance your career in demand generation marketing.

About the Role

At Robert Half, we're seeking an experienced Demand Generation Marketing Manager to spearhead innovative campaigns across digital platforms. Located in Irvine, California, this full-time position is ideal for professionals passionate about B2B marketing strategies that deliver measurable results. You'll collaborate with cross-functional teams to craft targeted initiatives that boost lead generation, nurture customer relationships, and support overall business objectives. With a focus on email marketing, social media, paid advertising, and SEO, you'll play a key role in elevating our brand in a competitive market. Robert Half values innovation, data insights, and team leadership, making this an exciting opportunity for marketing experts ready to make an impact.

Key Responsibilities

As our Demand Generation Marketing Manager, your day-to-day will involve a blend of strategy, execution, and analysis. Key responsibilities include:

• Developing and implementing comprehensive marketing strategies to promote brand awareness and achieve business objectives.
• Overseeing the planning, execution, and optimization of email marketing campaigns to drive engagement and conversions.
• Collaborating with cross-functional teams to create impactful B2B marketing initiatives tailored to target audiences.
• Managing digital marketing efforts, including social media, SEO, and paid advertising, to enhance online presence.
• Analyzing campaign performance data using tools like Google Analytics to identify trends and make data-driven improvements.
• Coordinating the development of marketing materials that align with the company's brand identity and voice.
• Identifying new opportunities for growth through in-depth market research and competitive analysis.
• Ensuring consistent messaging across all marketing channels to strengthen brand recognition.
• Monitoring industry trends and applying innovative approaches to stay ahead in the fast-paced marketing landscape.
• Providing leadership and guidance to less experienced marketing team members, fostering their professional growth.

This role demands a proactive approach to demand generation, where you'll leverage your expertise to turn insights into actionable campaigns that resonate with B2B audiences.

Required Qualifications

To succeed in this Demand Generation Marketing Manager role at Robert Half, candidates should possess:

• A Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• At least 5 years of hands-on experience in demand generation, digital marketing, or a similar role.
• Proven success in executing multi-channel campaigns, particularly email marketing and B2B strategies.
• Strong analytical skills with proficiency in marketing tools such as HubSpot, Marketo, Google Analytics, and SEO platforms.
• Experience managing paid advertising (PPC) and social media campaigns on platforms like LinkedIn, Facebook, and Google Ads.
• Excellent communication and collaboration skills for working with sales, product, and creative teams.
• Demonstrated ability to conduct market research, competitive analysis, and performance optimization.
• Leadership experience mentoring junior team members.
• Familiarity with current marketing trends, including AI-driven personalization and omnichannel strategies.

Robert Half prioritizes candidates who are detail-oriented, innovative, and results-focused, with a passion for driving revenue through smart demand generation tactics.

Why Join Us

Robert Half offers more than just a job—it's a career launchpad in Irvine, CA's thriving business hub. Enjoy a competitive salary around $90,000 annually, plus performance bonuses that reward your impact. Our comprehensive benefits package includes health, dental, and vision insurance, 401(k) with company match, generous PTO, and flexible hybrid work options. Invest in your growth with ongoing training, certifications in marketing tools, and access to industry conferences. As part of our collaborative culture, you'll work with top talent, contribute to high-visibility projects, and enjoy perks like wellness programs and employee referral bonuses. Irvine's sunny climate, proximity to tech innovators, and excellent quality of life make this the perfect spot to advance your marketing career. Apply now to become a key player in Robert Half's marketing success story and shape the future of demand generation.

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