About the Digital Marketing Analyst Role at Robert Half

Join Robert Half's elite network of marketing professionals as a Digital Marketing Analyst in the vibrant city of Atlanta, Georgia. This exciting contract position offers 40 hours per week with a hybrid schedule (4 days onsite, 1 day remote), providing the perfect balance of collaboration and flexibility. As a Digital Marketing Analyst, you'll play a pivotal role in transforming raw data into strategic insights that drive marketing success. Robert Half, a leader in professional staffing, connects top talent like you with premier Atlanta employers seeking data-driven marketing experts.

Atlanta's booming digital marketing scene needs skilled analysts who can dissect campaign performance, optimize ROI, and fuel business growth. With the city's status as a Southeast business hub hosting Fortune 500 companies, this role offers immediate impact and exposure to cutting-edge marketing technologies. If you thrive on metrics, love uncovering hidden patterns in data, and have a passion for digital channels like SEO, PPC, social media, and email marketing, this position is your gateway to career advancement through Robert Half's extensive network.

Why This Role Stands Out

Unlike traditional marketing roles, this Digital Marketing Analyst position emphasizes actionable analytics. You'll work onsite 4 days a week to foster strong team collaboration while enjoying the flexibility of one remote day. Robert Half contract roles provide stability without long-term commitment, competitive pay rates, and pathways to permanent opportunities. Perfect for ambitious professionals looking to build their portfolio with high-profile Atlanta brands.

Key Responsibilities

Your day-to-day will focus on delivering measurable results through sophisticated data analysis and reporting. Here's what you'll tackle:

• Dashboard & Reporting Mastery: Build and maintain interactive dashboards using tools like Google Data Studio, Tableau, or Power BI to visualize KPIs such as conversion rates, customer acquisition costs, and engagement metrics.
• Multi-Channel Analysis: Deep-dive into website analytics (Google Analytics), social media performance (Facebook Insights, LinkedIn Analytics), and paid campaign results (Google Ads, Meta Ads) to identify what's working and what needs optimization.
• Strategic Recommendations: Translate complex data into clear, actionable insights and present findings to marketing leadership, influencing budget allocation and campaign direction.
• Testing & Optimization Collaboration: Partner with content creators, media buyers, and strategists to design A/B tests, multivariate experiments, and personalization strategies that boost performance by 20-30%.
• Performance Monitoring: Track real-time metrics, set up alerts for anomalies, and conduct month-over-month trend analysis to ensure continuous improvement.

Required Qualifications

To excel in this Digital Marketing Analyst role, you'll need a blend of technical prowess and marketing acumen:

• Bachelor's degree in Marketing, Business Analytics, Statistics, or a related field.
• 2-5 years of hands-on experience in digital marketing analytics or performance marketing.
• Advanced proficiency in Google Analytics (GA4 certified preferred), Google Tag Manager, and digital advertising platforms.
• Expertise in data visualization and BI tools (Tableau, Looker Studio, Power BI).
• Strong SQL skills for querying large datasets; Excel mastery including pivot tables and advanced formulas.
• Experience with marketing automation platforms (HubSpot, Marketo) and attribution modeling.
• Proven ability to communicate complex data insights to non-technical stakeholders.
• Familiarity with Atlanta's digital marketing landscape is a plus.

Candidates with certifications in Google Analytics, Google Ads, or HubSpot Analytics will receive priority consideration.

Why Join Us at Robert Half?

Robert Half offers more than just a job – we provide a career launchpad. Enjoy competitive contract rates estimated at $65,000-$95,000 annualized equivalent, weekly pay, and access to our proprietary training portal. Network with Atlanta's top marketing leaders, gain exposure to diverse industries, and leverage our 75+ years of staffing expertise for future opportunities.

This onsite-heavy role (4 days/week in Atlanta, GA) ensures deep team integration while offering work-life balance. Robert Half's reputation for excellence means your work will be showcased to elite employers, accelerating your path to senior analyst or marketing manager roles. Apply now to elevate your digital marketing career in the heart of the Southeast's tech and business capital!

Robert Half is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.