About the Digital Marketing Coordinator Role at Robert Half

Join Robert Half, a premier talent solutions and staffing leader, as a Digital Marketing Coordinator in the vibrant city of Charlotte, North Carolina. This long-term contract position within the insurance industry offers a dynamic opportunity to drive digital initiatives that boost brand visibility, customer engagement, and online growth. As a key player on our marketing team, you'll manage cutting-edge campaigns, optimize social media presence, and analyze performance metrics to deliver measurable results. Perfect for motivated professionals passionate about digital marketing, this role combines creativity with data-driven strategy in a fast-paced environment.

Robert Half is renowned for connecting top talent with exceptional opportunities. In this role, you'll contribute to innovative projects that enhance our client's online footprint, from crafting compelling landing pages to orchestrating social media strategies. Located in Charlotte, NC—a hub for finance and insurance—this position provides exposure to industry leaders while leveraging tools like Hootsuite, YouTube, and Google Analytics. If you're ready to elevate your career in digital marketing, apply now and become part of a team that's shaping the future of brand engagement.

Why Charlotte, NC is the Ideal Location

Charlotte, North Carolina, offers an unbeatable blend of Southern charm, economic vitality, and professional opportunities. As the second-largest banking center in the U.S. and a growing insurance powerhouse, the city provides a fertile ground for marketing careers. Enjoy proximity to cultural hotspots, green spaces like Freedom Park, and a thriving tech scene, all while working on high-impact projects with Robert Half.

Key Responsibilities

As Digital Marketing Coordinator, your role will be hands-on and multifaceted, ensuring seamless execution of digital strategies:

• Landing Page Mastery: Design and build high-converting landing pages tailored to new content launches and marketing campaigns, using best practices in UX/UI to maximize engagement.
• YouTube Content Coordination: Manage video uploads, craft SEO-optimized descriptions, tags, and thumbnails to grow channel subscribers and views.
• Social Media Oversight: Monitor comments on technician recruiting ads, responding promptly to foster positive interactions and protect brand reputation.
• Hootsuite Expertise: Plan, schedule, and publish weekly social media posts across platforms like Facebook, Instagram, LinkedIn, and Twitter to drive audience interaction.
• Financial Tracking: Collect, organize, and reconcile monthly ad receipts, ensuring precise budgeting and reporting for marketing expenditures.
• Google Maps Management: Regularly audit and update brand locations on Google Maps for accuracy, boosting local SEO and customer trust.
• Social Listening: Track brand mentions in real-time across social channels, engaging with users to build community and loyalty.
• Performance Analytics: Compile monthly reports on key metrics like ROI, engagement rates, and conversion funnels, providing actionable insights for optimization.

Required Qualifications

To excel in this Digital Marketing Coordinator position, candidates should possess:

• 1-3 years of experience in digital marketing, social media, or content coordination.
• Proficiency in tools such as Hootsuite, YouTube Studio, Google Maps, and basic analytics platforms (Google Analytics preferred).
• Strong organizational skills with a keen eye for detail in expense tracking and brand consistency.
• Excellent communication abilities for crafting responses and content that resonate with diverse audiences.
• Familiarity with the insurance sector is a plus, though not required.
• Bachelor's degree in Marketing, Communications, or a related field.
• Ability to thrive in a contract-based, project-driven environment with tight deadlines.
• Analytical skills to interpret data and recommend campaign improvements.

Robert Half values diverse backgrounds and encourages applicants with a passion for digital trends to apply.

Why Join Us at Robert Half?

Partnering with Robert Half means accessing unparalleled career support and growth opportunities. This long-term contract offers a competitive rate of $23.75/hour (approximately $49,400 annually based on full-time hours), with potential for extension or conversion to permanent roles. Benefit from our extensive network, professional development resources, and a collaborative culture that prioritizes innovation.

Work on diverse, impactful projects in the insurance industry while honing skills in SEO, social media marketing, and analytics—trends dominating job markets in Charlotte, NC. Enjoy the flexibility of contract work, networking with top employers, and contributing to brand growth that matters. Robert Half's commitment to excellence has made us a trusted name in staffing; now, it's your turn to shine. Apply today and propel your digital marketing career forward!

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