Digital Marketing Coordinator - Careers at Robert Half
Robert Half
Digital Marketing Coordinator - Careers at Robert Half
Job Description
About the Digital Marketing Coordinator Role at Robert Half
Robert Half, a global leader in professional services and staffing solutions, is seeking a dynamic Digital Marketing Coordinator to join our innovative team in Minneapolis, Minnesota, United States. This full-time position is perfect for a creative professional passionate about driving digital growth through paid media, SEO optimization, email campaigns, and B2B strategies. As a Digital Marketing Coordinator, you will play a pivotal role in enhancing brand visibility, boosting customer engagement, and delivering measurable ROI for our marketing initiatives. With a salary context around $55,000 annually, this role offers an exciting opportunity to advance your career in a fast-paced, results-oriented environment. If you're skilled in Google Ads, Google Analytics, HubSpot, and SEO, and thrive on data-driven decision-making, this position in the heart of the Twin Cities is your next step.
In this role, you'll lead paid media campaigns across major platforms, analyze performance metrics, and collaborate with cross-functional teams to align efforts with business goals. Minneapolis, known for its vibrant tech and marketing scene, provides the ideal backdrop for innovative marketing professionals. Robert Half values innovation, detail-orientation, and a commitment to excellence, making this an exceptional fit for those looking to make a tangible impact.
Key Responsibilities
Paid Media and Campaign Management
Develop and execute high-impact paid media strategies using platforms like Google Ads and LinkedIn Ads. You'll monitor budgets to ensure cost-efficiency, optimize bids for maximum ROI, and scale successful campaigns to drive traffic and conversions. Expect to A/B test ad creatives and landing pages to continually refine performance.
Analytics and Performance Optimization
Leverage Google Analytics and other tools to track key metrics such as CTR, conversion rates, and customer acquisition costs. Provide actionable insights through detailed reports, identifying trends and opportunities for improvement to enhance overall campaign effectiveness.
Email Marketing and SEO Expertise
Create engaging email campaigns via Mailchimp and HubSpot, from segmentation to automation workflows. Simultaneously, optimize websites for SEO with on-page tweaks, keyword research, backlink building, and content strategies to boost organic search rankings and traffic.
B2B Marketing and Research
Lead B2B initiatives targeting key audiences, fostering client relationships through personalized content and outreach. Conduct thorough market research using tools like SEMrush or Ahrefs to uncover trends, competitor insights, and growth opportunities.
Content Creation and Compliance
Craft compelling ad copy, social media content, and digital assets that resonate with audiences. Ensure all campaigns adhere to advertising policies, data privacy laws like GDPR/CCPA, and industry standards for ethical marketing.
Required Qualifications
To succeed as our Digital Marketing Coordinator, you need a Bachelor's degree in Marketing, Communications, or a related field, plus 2+ years of hands-on experience in digital marketing. Key skills include proficiency in Google Ads, LinkedIn, Google Analytics, Mailchimp, HubSpot, and SEO tools. Strong analytical abilities, creative content development, budget management, and B2B expertise are essential. Excellent communication skills for team collaboration and a detail-oriented mindset to handle compliance and optimization are must-haves. Experience in the Minneapolis marketing landscape is a plus.
Why Join Us at Robert Half?
At Robert Half, you'll enjoy a competitive salary starting at $55,000, comprehensive benefits including health insurance, 401(k) matching, PTO, and professional development. Work in a supportive, innovative culture that prioritizes work-life balance and career advancement. Be part of a company that's reshaping professional services with cutting-edge digital strategies. Apply now for this full-time Digital Marketing Coordinator role in Minneapolis, MN, and elevate your career with Robert Half!
(Word count: 812)
Locations
- Minneapolis, Minnesota, United States
Salary
55,000 - 55,000 USD / yearly
55,000 - 70,000 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Google Adsintermediate
- LinkedIn Adsintermediate
- Google Analyticsintermediate
- Mailchimpintermediate
- HubSpotintermediate
- SEO (On-site and Off-site)intermediate
- Email Marketingintermediate
- Paid Media Managementintermediate
- B2B Marketingintermediate
- Market Researchintermediate
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field (experience)
- 2+ years of experience in digital marketing, paid media, or advertising (experience)
- Proficiency in Google Ads, Google Analytics, Mailchimp, and HubSpot (experience)
- Strong understanding of SEO best practices and optimization techniques (experience)
- Experience with B2B marketing strategies and audience targeting (experience)
- Excellent analytical skills for monitoring campaign performance and metrics (experience)
- Creative skills in content creation and ad copywriting (experience)
- Ability to manage budgets and ensure ROI in paid campaigns (experience)
- Strong communication and collaboration skills for cross-functional teams (experience)
- Knowledge of advertising compliance and industry standards (experience)
Responsibilities
- Develop and execute paid media strategies across platforms such as Google Ads and LinkedIn to maximize campaign performance
- Monitor and analyze digital advertising metrics using tools like Google Analytics to evaluate effectiveness and identify areas for improvement
- Create and manage email marketing campaigns through platforms like Mailchimp and HubSpot to engage audiences and promote services
- Optimize website SEO, including both on-site and off-site strategies, to improve search engine rankings and organic traffic
- Collaborate with cross-functional teams to align marketing efforts with organizational goals and branding guidelines
- Manage B2B marketing initiatives to target key audiences and build strong client relationships
- Conduct market research to identify trends and opportunities for campaign growth and innovation
- Develop creative content and ad copy for digital marketing materials to effectively communicate brand messaging
- Ensure compliance with advertising policies and industry standards for all marketing campaigns
- Monitor budget allocations for paid media campaigns to ensure cost-efficiency and return on investment
Benefits
- general: Competitive salary and performance-based bonuses
- general: Comprehensive health, dental, and vision insurance
- general: 401(k) retirement savings plan with company match
- general: Paid time off, holidays, and flexible work arrangements
- general: Professional development opportunities and training programs
- general: Collaborative and innovative work environment
- general: Career growth potential within Robert Half
- general: Employee wellness programs and perks
Tags & Categories
Answer 10 quick questions to check your fit for Digital Marketing Coordinator - Careers at Robert Half @ Robert Half.
Related Books and Jobs
Digital Marketing Coordinator - Careers at Robert Half
Robert Half
Digital Marketing Coordinator - Careers at Robert Half
Job Description
About the Digital Marketing Coordinator Role at Robert Half
Robert Half, a global leader in professional services and staffing solutions, is seeking a dynamic Digital Marketing Coordinator to join our innovative team in Minneapolis, Minnesota, United States. This full-time position is perfect for a creative professional passionate about driving digital growth through paid media, SEO optimization, email campaigns, and B2B strategies. As a Digital Marketing Coordinator, you will play a pivotal role in enhancing brand visibility, boosting customer engagement, and delivering measurable ROI for our marketing initiatives. With a salary context around $55,000 annually, this role offers an exciting opportunity to advance your career in a fast-paced, results-oriented environment. If you're skilled in Google Ads, Google Analytics, HubSpot, and SEO, and thrive on data-driven decision-making, this position in the heart of the Twin Cities is your next step.
In this role, you'll lead paid media campaigns across major platforms, analyze performance metrics, and collaborate with cross-functional teams to align efforts with business goals. Minneapolis, known for its vibrant tech and marketing scene, provides the ideal backdrop for innovative marketing professionals. Robert Half values innovation, detail-orientation, and a commitment to excellence, making this an exceptional fit for those looking to make a tangible impact.
Key Responsibilities
Paid Media and Campaign Management
Develop and execute high-impact paid media strategies using platforms like Google Ads and LinkedIn Ads. You'll monitor budgets to ensure cost-efficiency, optimize bids for maximum ROI, and scale successful campaigns to drive traffic and conversions. Expect to A/B test ad creatives and landing pages to continually refine performance.
Analytics and Performance Optimization
Leverage Google Analytics and other tools to track key metrics such as CTR, conversion rates, and customer acquisition costs. Provide actionable insights through detailed reports, identifying trends and opportunities for improvement to enhance overall campaign effectiveness.
Email Marketing and SEO Expertise
Create engaging email campaigns via Mailchimp and HubSpot, from segmentation to automation workflows. Simultaneously, optimize websites for SEO with on-page tweaks, keyword research, backlink building, and content strategies to boost organic search rankings and traffic.
B2B Marketing and Research
Lead B2B initiatives targeting key audiences, fostering client relationships through personalized content and outreach. Conduct thorough market research using tools like SEMrush or Ahrefs to uncover trends, competitor insights, and growth opportunities.
Content Creation and Compliance
Craft compelling ad copy, social media content, and digital assets that resonate with audiences. Ensure all campaigns adhere to advertising policies, data privacy laws like GDPR/CCPA, and industry standards for ethical marketing.
Required Qualifications
To succeed as our Digital Marketing Coordinator, you need a Bachelor's degree in Marketing, Communications, or a related field, plus 2+ years of hands-on experience in digital marketing. Key skills include proficiency in Google Ads, LinkedIn, Google Analytics, Mailchimp, HubSpot, and SEO tools. Strong analytical abilities, creative content development, budget management, and B2B expertise are essential. Excellent communication skills for team collaboration and a detail-oriented mindset to handle compliance and optimization are must-haves. Experience in the Minneapolis marketing landscape is a plus.
Why Join Us at Robert Half?
At Robert Half, you'll enjoy a competitive salary starting at $55,000, comprehensive benefits including health insurance, 401(k) matching, PTO, and professional development. Work in a supportive, innovative culture that prioritizes work-life balance and career advancement. Be part of a company that's reshaping professional services with cutting-edge digital strategies. Apply now for this full-time Digital Marketing Coordinator role in Minneapolis, MN, and elevate your career with Robert Half!
(Word count: 812)
Locations
- Minneapolis, Minnesota, United States
Salary
55,000 - 55,000 USD / yearly
55,000 - 70,000 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Google Adsintermediate
- LinkedIn Adsintermediate
- Google Analyticsintermediate
- Mailchimpintermediate
- HubSpotintermediate
- SEO (On-site and Off-site)intermediate
- Email Marketingintermediate
- Paid Media Managementintermediate
- B2B Marketingintermediate
- Market Researchintermediate
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field (experience)
- 2+ years of experience in digital marketing, paid media, or advertising (experience)
- Proficiency in Google Ads, Google Analytics, Mailchimp, and HubSpot (experience)
- Strong understanding of SEO best practices and optimization techniques (experience)
- Experience with B2B marketing strategies and audience targeting (experience)
- Excellent analytical skills for monitoring campaign performance and metrics (experience)
- Creative skills in content creation and ad copywriting (experience)
- Ability to manage budgets and ensure ROI in paid campaigns (experience)
- Strong communication and collaboration skills for cross-functional teams (experience)
- Knowledge of advertising compliance and industry standards (experience)
Responsibilities
- Develop and execute paid media strategies across platforms such as Google Ads and LinkedIn to maximize campaign performance
- Monitor and analyze digital advertising metrics using tools like Google Analytics to evaluate effectiveness and identify areas for improvement
- Create and manage email marketing campaigns through platforms like Mailchimp and HubSpot to engage audiences and promote services
- Optimize website SEO, including both on-site and off-site strategies, to improve search engine rankings and organic traffic
- Collaborate with cross-functional teams to align marketing efforts with organizational goals and branding guidelines
- Manage B2B marketing initiatives to target key audiences and build strong client relationships
- Conduct market research to identify trends and opportunities for campaign growth and innovation
- Develop creative content and ad copy for digital marketing materials to effectively communicate brand messaging
- Ensure compliance with advertising policies and industry standards for all marketing campaigns
- Monitor budget allocations for paid media campaigns to ensure cost-efficiency and return on investment
Benefits
- general: Competitive salary and performance-based bonuses
- general: Comprehensive health, dental, and vision insurance
- general: 401(k) retirement savings plan with company match
- general: Paid time off, holidays, and flexible work arrangements
- general: Professional development opportunities and training programs
- general: Collaborative and innovative work environment
- general: Career growth potential within Robert Half
- general: Employee wellness programs and perks
Tags & Categories
Answer 10 quick questions to check your fit for Digital Marketing Coordinator - Careers at Robert Half @ Robert Half.
Related Books and Jobs