About the Digital Marketing Manager Role at Robert Half

Join Robert Half's dynamic team as a Digital Marketing Manager in the vibrant city of Atlanta, Georgia, United States. This exciting contract position offers the perfect blend of creativity, strategy, and data-driven impact. As a key player in our client's marketing operations, you'll spearhead digital campaigns that drive real business results. With an onsite requirement of 3-4 days per week, you'll immerse yourself in a collaborative environment while enjoying the flexibility of contract work. Robert Half, a leader in staffing and recruitment, connects top talent like you with premier opportunities. If you're passionate about SEO, PPC, social media marketing, and optimizing digital channels for maximum ROI, this role is your next career move. Atlanta's booming tech and business scene makes it an ideal hub for digital marketing professionals seeking growth.

Why This Role Stands Out

In today's fast-paced digital landscape, businesses rely on experts like you to navigate paid search, email marketing, content strategy, and more. This position isn't just about managing campaigns—it's about transforming data into actionable insights that boost engagement, leads, and revenue. With Robert Half's reputation for excellence, you'll gain exposure to Fortune 500 clients and cutting-edge tools. Perfect for mid-level marketers with 3-5 years of experience, this contract offers high earning potential (estimated $85K-$120K annualized) and pathways to full-time roles.

Key Responsibilities

As Digital Marketing Manager, your days will be filled with high-impact tasks that shape campaign success:

• Develop and execute comprehensive digital marketing strategies across paid channels like Google Ads, Facebook Ads Manager, LinkedIn Campaigns, and programmatic display.
• Leverage advanced analytics tools such as Google Analytics 4, Adobe Analytics, or similar to track KPIs including CTR, CPC, conversion rates, and ROAS.
• Optimize campaigns in real-time through A/B testing, audience segmentation, and bid management to maximize performance.
• Collaborate with creative teams to produce compelling ad copy, visuals, and landing pages that resonate with target audiences.
• Partner with analytics and data teams to build custom dashboards and predictive models for deeper insights.
• Oversee budget allocation, forecasting spend, and ensuring cost-efficiency across multi-million-dollar campaigns.
• Manage end-to-end project timelines using tools like Asana, Trello, or Jira to meet deadlines without compromising quality.
• Generate detailed performance reports with visualizations and recommendations for stakeholders, influencing strategic decisions.

Daily Impact and Growth

Expect to handle everything from campaign ideation to post-launch analysis, honing skills in emerging areas like AI-driven marketing and omnichannel strategies. This role sharpens your expertise in Atlanta's competitive job market.

Required Qualifications

To thrive, bring these qualifications to the table:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline.
• 3-5+ years in digital marketing, with hands-on experience in paid and owned media.
• Expertise in platforms like Google Ads, Meta Business Suite, and programmatic advertising.
• Strong proficiency in analytics tools, Excel, and data visualization software like Tableau.
• Demonstrated success in campaign optimization and achieving measurable results.
• Excellent communication skills for cross-functional teamwork and client presentations.
• Knowledge of SEO best practices, content marketing, and marketing automation (e.g., HubSpot, Marketo).
• Ability to manage budgets and timelines in a fast-paced agency or in-house setting.

Bonus: Certifications in Google Analytics, Google Ads, or HubSpot Academy. Atlanta locals preferred for hybrid onsite needs.

Why Join Us at Robert Half

Robert Half offers more than a job—it's a launchpad for your digital marketing career. Enjoy competitive contract pay, flexible scheduling, and access to our vast network of opportunities. Work in Atlanta's thriving business district, surrounded by innovation hubs like Tech Square. Our benefits package includes professional development stipends, health insurance options, and paid time off. Join a supportive culture that values work-life balance, diversity, and innovation. With estimated salaries reflecting Atlanta's market ($85,000-$120,000 annualized), this role positions you for long-term success. Apply now and elevate your career with Robert Half!

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