About the Digital Marketing Specialist Role at Robert Half

Robert Half is thrilled to present an exciting Digital Marketing Specialist contract opportunity in the heart of Atlanta, Georgia, United States. This onsite role (4 days per week in the office, 40 hours per week) offers a dynamic chance to execute and optimize cutting-edge digital marketing initiatives across paid, owned, and earned channels. As a key player in driving engagement, website traffic, and high-quality leads, you'll work with a prestigious Fortune 500 client, leveraging your expertise to deliver measurable results. Perfect for seasoned marketers passionate about data-driven strategies, this position through Robert Half provides immediate impact and professional growth in Atlanta's vibrant marketing scene.

Atlanta's booming digital economy makes this role ideal for professionals seeking hands-on experience with multi-channel campaigns. Whether you're optimizing PPC bids, crafting compelling email sequences, or amplifying social media reach, your contributions will directly influence business success. Join Robert Half's network of top talent and elevate your career in digital marketing.

Key Responsibilities

Campaign Management and Execution

Take ownership of digital campaigns spanning email marketing, social media platforms (Facebook, Instagram, LinkedIn, Twitter), search engine marketing (Google Ads, Bing Ads), and display networks. You'll launch, monitor, and scale initiatives to maximize reach and conversions, ensuring alignment with overarching marketing goals.

Performance Optimization

Continuously refine digital channels and campaigns using A/B testing, audience segmentation, and real-time adjustments. Leverage tools like Google Analytics, Adobe Analytics, or similar to boost ROI, reduce cost-per-acquisition, and enhance key performance indicators such as click-through rates (CTR), conversion rates, and customer lifetime value (CLV).

Analytics and Reporting

Track campaign performance meticulously against predefined KPIs. Generate insightful reports using data visualization tools like Google Data Studio or Tableau, presenting findings to stakeholders and recommending actionable improvements to sustain momentum.

Team Collaboration

Partner seamlessly with creative teams for ad design, content creators for messaging, and broader marketing groups for integrated strategies. Your collaborative spirit will foster innovation and ensure cohesive brand experiences across all touchpoints.

Required Qualifications

To excel as our Digital Marketing Specialist, bring 2-5 years of proven experience in digital marketing roles. A Bachelor's degree in Marketing, Advertising, Business, or a related field is preferred. Key skills include proficiency in Google Ads, Meta Business Suite, email platforms (e.g., Mailchimp, Klaviyo), and analytics software. You must demonstrate a track record of optimizing campaigns for performance, with strong analytical abilities to interpret data and drive decisions.

Ideal candidates are agile problem-solvers who thrive in fast-paced environments, possess excellent communication skills, and stay ahead of trends like programmatic advertising, retargeting, and privacy-first marketing (e.g., GDPR/CCPA compliance). Familiarity with SEO tools (Ahrefs, SEMrush) and CRM systems (HubSpot, Salesforce) is a plus. Atlanta locals or those willing to commute for 4 onsite days weekly will have an edge in this competitive market.

Why Join Us Through Robert Half?

Partnering with Robert Half means more than a contract—it's a gateway to exceptional opportunities. Enjoy competitive pay reflective of Atlanta's market rates ($65,000-$85,000 annualized equivalent), weekly direct deposit, and dedicated recruiter support. Our 4-day onsite hybrid model balances collaboration with flexibility, while working for a top-tier client offers resume-boosting experience.

Robert Half provides unparalleled benefits like career coaching, skill-building resources, and access to exclusive job networks. In Atlanta's thriving job market, this role positions you for full-time transitions or advanced positions in digital strategy. Contribute to meaningful projects that drive business growth, all while building lasting professional relationships. Apply today and let's launch your next career chapter with Robert Half!

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