About the Digital Marketing Specialist Role

Join Robert Half's dynamic marketing team as a Digital Marketing Specialist in Atlanta, Georgia. This full-time position is perfect for a creative professional passionate about driving online growth through innovative digital strategies. You'll be at the forefront of our digital transformation, planning and executing campaigns that boost brand visibility, attract high-quality traffic, and convert leads into loyal customers. With Atlanta's thriving business ecosystem, you'll contribute to meaningful projects for top-tier clients while advancing your career in a supportive environment at Robert Half, a leader in professional services.

As a Digital Marketing Specialist, expect a role that's equal parts strategic and hands-on. From crafting engaging social media content to analyzing campaign data, every day brings new opportunities to make an impact. Our team values data-driven insights and creative problem-solving, ensuring your work directly influences business outcomes. Whether optimizing SEO for better search rankings or launching targeted paid ads, you'll play a pivotal role in our long-term success.

Key Responsibilities

Campaign Development and Execution

Take ownership of end-to-end digital marketing campaigns across multiple channels. This includes email marketing automation, social media promotions on platforms like Facebook, Instagram, LinkedIn, paid search via Google Ads, display advertising, and SEO/SEM strategies. You'll design campaigns that align with business objectives, ensuring cohesive messaging and maximum reach.

Performance Analysis and Optimization

Leverage tools like Google Analytics to monitor KPIs such as click-through rates, conversion rates, ROI, and engagement metrics. Create detailed reports that highlight successes and areas for improvement, then implement A/B testing and optimizations to enhance performance continuously.

SEO and Content Optimization

Optimize website content, landing pages, and blogs for search engines using keyword research, on-page SEO techniques, and technical audits. Collaborate on content calendars to produce SEO-friendly materials that rank highly and convert visitors effectively.

Social Media and Community Management

Grow our social media presence by developing content strategies, scheduling posts, running paid social campaigns, and fostering community interactions. Analyze trends to keep our brand relevant and engaging in Atlanta's competitive digital landscape.

Content Creation and Automation

Produce high-quality digital assets including ad copy, email newsletters, graphics, and videos. Integrate with marketing automation platforms and CRM systems for personalized customer journeys and efficient lead nurturing.

Cross-Functional Collaboration

Partner with sales, creative, product, and executive teams to align marketing efforts with broader goals. Stay ahead of industry trends through ongoing learning and tool adoption.

Required Qualifications

To excel in this role, candidates should hold a Bachelor's degree in Marketing, Business, Communications, or a related field, with 2-4 years of hands-on digital marketing experience. Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, SEO tools like SEMrush or Ahrefs, and platforms such as HubSpot or Marketo is essential. Strong analytical skills, creativity in content creation, and the ability to thrive in a fast-paced, collaborative setting are key. Experience in Atlanta's market or similar urban environments is a plus. We're looking for self-starters who are passionate about digital trends like AI-driven personalization, voice search optimization, and privacy-focused marketing.

Why Join Us at Robert Half?

Robert Half offers more than just a job—it's a career launchpad in Atlanta's booming economy. Enjoy a competitive salary range of $65,000-$95,000 annually (based on experience), comprehensive benefits including health coverage, 401(k) matching, PTO, and professional development stipends for certifications like Google Analytics or HubSpot. Work in a modern office with hybrid flexibility, surrounded by innovative colleagues. Atlanta's vibrant scene—from tech hubs to cultural hotspots—makes this the ideal spot to grow. Apply now to elevate your digital marketing career with a Fortune 500 company committed to your success. (748 words)