About the Digital Marketing Specialist Role

Join Robert Half's prestigious client at Ohio State University as a Digital Marketing Specialist focusing on Salesforce Marketing Cloud (SFMC) strategy. This exciting remote contract position based in Columbus, Ohio, offers the chance to shape the future of email marketing across a world-class institution. With SFMC established as the primary tool for bulk email communications, your expertise will drive adoption, optimization, and strategic growth. If you're passionate about email marketing audits, roadmap development, and stakeholder education, this role provides high-impact project work with immediate visibility to leadership.

Robert Half places top talent in dynamic contract opportunities like this one, where you'll tackle two critical projects: an Email Landscape Audit & Strategy, and SFMC Narrative & Roadmap. Perfect for seasoned digital marketers skilled in SFMC, this position demands strategic thinking to manage growing demand outpacing resources. Work remotely while influencing enterprise-wide digital transformation at one of America's leading universities.

Key Responsibilities

Email Landscape Audit & Strategy

• Audit and comprehensively map the entire email landscape at Ohio State University, documenting all activities, target audiences, and current distribution tools.
• Analyze existing processes and develop actionable recommendations to align email initiatives with the most appropriate and efficient distribution tools available.
• Produce a compelling executive summary alongside a detailed narrative report that highlights key findings, identifies pain points, and outlines optimization strategies for enhanced performance.

SFMC Narrative & Roadmap

• Partner closely with the core SFMC implementation team to clearly articulate strategic objectives, quantifiable benefits, and a phased roadmap for full SFMC adoption across institutional partners.
• Conduct thorough assessments of current and projected resource requirements, then propose innovative, scalable resourcing models to sustain long-term growth.
• Create professional documentation, communication toolkits, and training materials tailored for leadership, departmental partners, and diverse stakeholders to foster buy-in and proper usage.

Additional duties include sustaining a strategic implementation roadmap, managing stakeholder expectations through clear narratives, and educating the broader community on selecting optimal tools for specific audiences and marketing activities.

Required Qualifications

To excel in this Digital Marketing Specialist role, candidates must bring:

• 3+ years of hands-on experience with Salesforce Marketing Cloud (SFMC), including bulk email campaigns and enterprise implementations.
• Proven track record in conducting email marketing audits, strategy formulation, and optimization in complex organizational settings.
• Exceptional writing and communication skills for crafting executive summaries, detailed reports, and stakeholder materials.
• Strong project management abilities to deliver defined projects on time with high-quality outputs.
• Analytical mindset for resource assessment, roadmap planning, and alignment of tools with business needs.
• Experience in higher education, non-profits, or large enterprises is highly preferred.
• Bachelor's degree in Marketing, Communications, Business, or related field.
• Familiarity with additional email platforms and digital marketing tools a plus.

Robert Half seeks candidates who thrive in remote environments, collaborate effectively, and can translate technical SFMC concepts into accessible business language.

Why Join Us?

Partner with Robert Half, the global leader in specialized staffing, for unparalleled support in this contract opportunity. Enjoy full remote flexibility from anywhere in the US, competitive pay reflecting Columbus, OH market rates ($65K-$95K equivalent annualized), and the prestige of contributing to Ohio State University's digital evolution. This role offers resume-building experience with SFMC strategy at a top-tier institution, potential for extension, and access to Robert Half's exclusive job network.

Make a tangible impact by bridging resource gaps, standardizing email practices, and empowering partners with SFMC excellence. Ideal for digital marketing professionals seeking challenging projects without long-term commitment. Apply now through Robert Half to elevate your career in SEO-optimized email marketing and Salesforce expertise. Keywords: SFMC jobs Columbus OH, remote digital marketing specialist, email strategy consultant.