About the Digital Marketing Specialist Role

Are you a data-driven marketer with a passion for optimizing digital campaigns and driving real business results? Robert Half is excited to partner with a leading multifamily real estate organization in Miami, Florida to find a talented Digital Marketing & Analytics Specialist. This full-time position offers the chance to make a significant impact on occupancy rates, lead generation, and brand growth for a dynamic portfolio of multifamily properties. As a key member of the marketing team, you'll leverage cutting-edge tools like Google Analytics, Meta Ads, and property management systems such as Yardi and RentCafe to execute high-performing strategies.

In this role, you'll blend creativity with analytics to manage campaigns across multiple channels, including web, email, social media, search engines, and specialized listing platforms. If you thrive in fast-paced environments, excel at SEO/SEM optimization, and have experience in multifamily marketing, this opportunity in Miami, FL is perfect for you. Join Robert Half's network of top talent and elevate your career while helping shape the digital presence of premium residential communities.

Key Responsibilities

• Campaign Management: Plan, execute, and continuously optimize digital marketing campaigns across diverse platforms like Google Ads, Meta (Facebook/Instagram), email automation tools, social media, search engines, and multifamily listing sites to maximize reach and engagement.
• Performance Analytics: Dive deep into marketing data to analyze performance, enhance lead quality, boost conversion rates, and increase resident engagement, using insights to refine strategies in real-time.
• CRM & Systems Optimization: Maintain and fine-tune CRM and property management software including Yardi, RentCafe, or similar systems to streamline lead tracking, resident communications, and operational efficiency.
• KPI Tracking: Monitor critical key performance indicators (KPIs) such as website traffic, lead volume, tour bookings, lease conversions, and return on investment (ROI) to ensure campaigns deliver measurable growth.
• Team Collaboration: Partner closely with onsite property teams to maintain consistent branding, messaging, and promotional efforts that resonate with prospective residents.
• Digital Presence Oversight: Manage website content updates, drive SEO/SEM initiatives for higher search rankings, and handle online reputation management to build trust and attract high-quality leads.
• Reporting & Insights: Create compelling reports, interactive dashboards, and actionable recommendations for leadership, highlighting successes, challenges, and opportunities for improvement.

Required Qualifications

To succeed in this Digital Marketing Specialist role, candidates should bring a blend of education, hands-on experience, and technical expertise tailored to the multifamily sector.

• Bachelor’s degree in Marketing, Communications, Business, Analytics, Data Science, or a related field.
• At least 2+ years of progressive experience in digital marketing, performance analytics, or multifamily/real estate marketing.
• Demonstrated proficiency with industry-standard tools like Yardi Voyager, RentCafe, AppFolio, or equivalent CRM and property management platforms.
• Advanced skills in Google Analytics (GA4), Google Ads, Meta Business Manager, and marketing automation platforms such as HubSpot, Marketo, or Klaviyo.
• Exceptional analytical abilities with experience in data visualization tools like Google Data Studio, Tableau, or Excel for KPI reporting.
• Superior organizational skills, strong written and verbal communication, and the capacity to juggle multiple projects in a high-energy, deadline-driven setting.
• Familiarity with SEO best practices, SEM strategies, A/B testing, and online review platforms like Google My Business and ApartmentRatings.

Why Join Us?

Robert Half places you at the forefront of exciting opportunities in Miami's thriving real estate market. This role offers a competitive salary around $60,000 annually, with room for growth based on performance. Enjoy comprehensive benefits including health insurance, 401(k) matching, paid time off, and professional development to fuel your career. Work in a collaborative environment with modern tools and flexible options, all while contributing to innovative multifamily marketing in sunny Miami, Florida, United States.

Qualified candidates should apply through Robert Half and reach out to Stefanie Furniss at 786-897-7903. Don't miss your chance to drive digital transformation in multifamily housing—apply today for this SEO-optimized, high-impact Digital Marketing Specialist position!