About the Digital Marketing Specialist Role

Join Robert Half as a Digital Marketing Specialist in Woodbridge, New Jersey, and take your career to the next level in a fast-paced, results-driven environment. This full-time position offers a competitive salary around $60,000 annually, with opportunities for growth and impact. As a key player in our marketing team, you'll develop innovative digital strategies that drive brand awareness, customer acquisition, and revenue growth. Robert Half, a leader in professional staffing and consulting, provides the perfect platform to showcase your expertise in Google Ads, Google Analytics, email marketing, and more. If you're passionate about data-driven marketing, SEO best practices, and creating engaging campaigns, this role in Woodbridge, NJ, is your chance to make a measurable difference.

Woodbridge, New Jersey, offers an ideal location just minutes from New York City, combining suburban charm with urban accessibility. Enjoy proximity to major highways, public transit, and a vibrant community while working for a globally recognized firm like Robert Half.

Key Responsibilities

In this dynamic role, your responsibilities will include:

• Developing and executing comprehensive digital marketing campaigns across social media, search engines, and display networks to meet business KPIs.
• Managing Google Ads accounts with a focus on bid optimization, keyword research, and ad copy creation to maximize ROI.
• Designing, launching, and monitoring email marketing campaigns using platforms like Mailchimp or HubSpot to nurture leads and boost retention rates.
• Leveraging Google Analytics to track website traffic, user behavior, conversion funnels, and key metrics, delivering actionable insights to stakeholders.
• Conducting A/B testing on landing pages, emails, and ads to continuously refine strategies and improve performance.
• Collaborating cross-functionally with sales, product, and design teams to ensure marketing initiatives align with company objectives.
• Staying ahead of digital trends, analyzing competitor strategies, and recommending innovative tactics like programmatic advertising or influencer partnerships.
• Producing detailed monthly performance reports with visualizations and recommendations, presenting to leadership for strategic decisions.
• Maintaining website content, blogs, and social channels to ensure SEO optimization, freshness, and brand consistency.

Required Qualifications

To succeed as our Digital Marketing Specialist, you should bring:

• A Bachelor's degree in Marketing, Digital Media, Business Administration, or a related discipline.
• At least 2-3 years of hands-on experience in digital marketing roles, ideally within agency or corporate settings.
• Advanced proficiency in Google Ads (certification preferred), Google Analytics 4, and email automation tools.
• Demonstrated skills in data analysis, using tools like Google Data Studio or Excel for reporting.
• Experience with SEO tools (e.g., SEMrush, Ahrefs), content management systems (e.g., WordPress), and A/B testing platforms.
• Strong project management abilities to handle multiple campaigns simultaneously.
• Excellent written and verbal communication skills for stakeholder presentations and team collaboration.
• A proactive mindset with the ability to adapt to evolving digital landscapes and technologies.

Robert Half values diversity and encourages applications from candidates with proven track records in driving digital growth.

Why Join Us at Robert Half?

At Robert Half, we don't just offer a job—we provide a career path filled with rewards. Enjoy a competitive salary range of $60,000-$75,000 based on experience, plus performance incentives. Our comprehensive benefits package includes medical, dental, and vision coverage, a 401(k) with generous matching, paid vacation, and flexible scheduling options. Invest in your professional development through our training programs, certifications reimbursements, and mentorship opportunities.

Work in a supportive, innovative culture where your ideas matter. As a Digital Marketing Specialist in Woodbridge, NJ, you'll contribute to high-profile client projects, gaining exposure that accelerates your career. Join thousands of satisfied professionals who trust Robert Half for their next step. Apply today and transform your passion for digital marketing into lasting success!

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