About the Role

Robert Half is seeking a talented Digital Marketing Strategist to join our dynamic team in Houston, Texas. This pivotal full-time role is designed for a strategic thinker who thrives at the intersection of brand storytelling, data analytics, and revenue-driving performance marketing. As a Digital Marketing Strategist, you will spearhead the creation and implementation of comprehensive, full-funnel B2B marketing strategies that fuel brand growth, accelerate demand generation, and directly contribute to revenue objectives. This position demands a unique blend of high-level strategic planning and hands-on tactical execution, ensuring seamless integration of brand positioning, go-to-market (GTM) initiatives, and performance marketing into a powerful growth engine.

In this role, you will serve as the architect of our digital marketing ecosystem, translating complex business goals into actionable, measurable outcomes. Whether launching new products, expanding into untapped markets, or optimizing existing campaigns, you will leverage data insights to drive continuous improvement. Ideal candidates are passionate about B2B marketing, possess deep expertise in paid media and conversion optimization, and excel in cross-functional collaboration. If you have a proven history of building high-performing marketing funnels that deliver ROI, this opportunity at Robert Half offers the platform to make a lasting impact in Houston's vibrant business landscape.

Key Responsibilities

Strategic Planning and Execution

• Develop and execute sophisticated B2B digital marketing strategies that perfectly align brand positioning with demand generation and revenue goals.
• Lead comprehensive go-to-market planning and flawless execution for product launches, innovative new services, and strategic market expansions.

Brand and Conversion Mastery

• Define, refine, and evolve compelling brand messaging, value propositions, and positioning strategies across all digital channels.
• Take full ownership of conversion strategies for websites, high-impact landing pages, and multi-touchpoint campaigns, consistently driving measurable performance uplifts.

Paid Media and Analytics Expertise

• Plan, manage, and meticulously optimize paid media programs across key platforms like Google Ads, LinkedIn Campaign Manager, and other B2B-focused channels.
• Conduct in-depth analysis of funnel performance, campaign results, and audience behaviors to guide data-backed optimization and smart investment decisions.

Collaboration and Leadership

• Build strong cross-functional partnerships with Sales, Product, and Marketing teams to supercharge pipeline growth and enhance sales enablement.
• Transform complex data and insights into crystal-clear, actionable recommendations that boost ROI, operational efficiency, and campaign scalability.
• Expertly manage agencies, vendors, and external partners to ensure seamless execution and alignment with overarching objectives.

Required Qualifications

To succeed in this role, candidates must demonstrate:

• 5+ years of hands-on experience in B2B digital marketing strategy, with a focus on branding, GTM launches, conversion tactics, and paid media management.
• Strong proficiency in platforms such as Google Analytics, Google Ads, LinkedIn Ads, and funnel attribution tools.
• Proven ability to analyze data and deliver insights that directly influence business decisions and marketing performance.
• Excellent communication skills for collaborating across teams and presenting strategies to stakeholders.
• Familiarity with marketing automation tools like HubSpot, Marketo, or similar.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• Experience in agency management or vendor oversight is highly desirable.

We value candidates who are agile, results-oriented, and passionate about leveraging SEO, content marketing, and emerging digital trends to drive B2B growth.

Why Join Us

At Robert Half, we don't just offer a job—we provide a career-defining opportunity in one of the nation's most dynamic markets. Located in the heart of Houston, Texas, our team is at the forefront of talent solutions and professional services innovation. Joining us means access to a collaborative culture that champions professional development, work-life balance, and unparalleled growth potential.

Our comprehensive benefits package includes competitive compensation, health coverage, 401(k) matching, generous PTO, and ongoing training in the latest digital marketing technologies. As a Digital Marketing Strategist, you'll contribute to high-impact projects for Fortune 500 clients while advancing your expertise in SEO-optimized strategies, paid social mastery, and data-driven B2B marketing. Houston's booming energy, tech, and finance sectors offer endless opportunities to apply your skills. Apply today and become part of Robert Half's legacy of excellence in digital marketing careers.

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