Director of Marketing - Lead Growth at Robert Half in Southlake, Texas

Are you a strategic marketing leader passionate about driving brand awareness, demand generation, and business expansion? Robert Half is seeking a dynamic Director of Marketing to spearhead our marketing efforts in Southlake, TX. This hands-on leadership role offers the chance to guide a small but ambitious team, execute cutting-edge digital strategies, and collaborate with executive leadership to fuel company growth. If you excel in SEO, paid media, data analytics, and team development, this position in the heart of Texas is your next career milestone.

About the Role

As the Director of Marketing at Robert Half, you'll be the architect of our marketing vision, blending strategic planning with tactical execution. Reporting directly to senior leadership, you'll oversee all aspects of marketing from digital campaigns to team management. Southlake, TX, known for its thriving business community and proximity to Dallas-Fort Worth, provides an ideal setting for innovative marketing professionals. This full-time position demands a blend of creativity, analytical prowess, and leadership to elevate our brand in a competitive landscape. With Robert Half's global reach and local impact, you'll contribute to meaningful business outcomes while enjoying a supportive, growth-focused environment.

Key Responsibilities

Your role will be pivotal in shaping our marketing trajectory. Here's what you'll tackle daily:

• Lead and Mentor Teams: Build, guide, and inspire a high-performing marketing team, fostering skill development and a culture of excellence.
• Digital Strategy Execution: Develop and launch comprehensive digital marketing initiatives, mastering paid media, SEO optimization, and targeted online campaigns to maximize ROI.
• Data-Driven Insights: Dive deep into performance metrics using tools like Google Analytics, Adobe Analytics, and CRM platforms to refine strategies and demonstrate measurable impact.
• Cross-Functional Collaboration: Partner with sales, product, and operations teams to align marketing efforts with overarching business objectives, ensuring seamless integration.
• Brand and Demand Growth: Champion brand awareness through innovative campaigns and lead generation tactics that drive revenue and customer acquisition.
• Strategic Planning: Work hand-in-hand with C-suite executives to craft annual marketing plans, budgets, and roadmaps that support long-term growth.
• Travel and Events: Represent the company at industry events, client meetings, and other locations as needed to expand networks and opportunities.

Required Qualifications

To thrive in this role, you'll bring a robust blend of experience and skills tailored for marketing leadership in Southlake, TX:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA preferred.
• 5-7+ years in progressive marketing roles, with at least 3 years in a leadership capacity managing teams.
• Proven expertise in digital marketing channels, including SEO, PPC (Google Ads, Facebook Ads), content marketing, and email automation.
• Strong analytical mindset with proficiency in data tools (Google Analytics, SEMrush, HubSpot) for performance tracking and optimization.
• Experience in demand generation, lead nurturing, and conversion rate optimization to fuel business growth.
• Excellent communication skills for stakeholder management and cross-departmental collaboration.
• Ability to travel up to 20% for events, client visits, and team offsites.
• Familiarity with marketing automation platforms and CRM systems like Salesforce or Marketo.

Bonus points for experience in staffing, professional services, or tech-enabled industries like Robert Half.

Why Join Us at Robert Half?

Robert Half isn't just a workplace—it's a launchpad for marketing leaders. Located in vibrant Southlake, Texas, you'll enjoy a competitive salary range of $90,000+, comprehensive benefits including health coverage, 401(k) matching, PTO, and professional development stipends. Our hybrid work model offers flexibility, while our commitment to innovation means you'll work with state-of-the-art tools and methodologies. Join a company consistently ranked as a top employer, where your contributions directly impact global operations. Grow your career, amplify your impact, and be part of a team that's redefining professional services marketing. Apply today and elevate your leadership journey in Southlake, TX!

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