Director of Marketing - Lead Transformative Marketing Strategies in Commercial Construction

Join Robert Half's esteemed client in West Palm Beach, Florida, as the Director of Marketing, a pivotal leadership role driving brand excellence and business growth in the dynamic Architecture, Engineering, and Construction (AEC) industry. This hands-on senior position offers the opportunity to shape marketing initiatives that elevate industry presence, boost client acquisition, and support ambitious company goals. With a competitive salary starting at $130,000, this full-time role is perfect for seasoned marketing leaders passionate about construction marketing, digital innovation, and team mentorship.

About the Role

As Director of Marketing, you will spearhead all marketing functions, blending strategic vision with tactical execution. Reporting to executive leadership, you'll craft data-driven strategies that align with commercial construction objectives, from brand positioning to client engagement. Leverage your AEC expertise to navigate market trends, optimize digital channels, and foster cross-functional collaboration. This role demands creativity, analytical prowess, and leadership to deliver measurable ROI through enhanced visibility and revenue growth. Ideal for professionals seeking to make a lasting impact in West Palm Beach's thriving construction sector.

Key Responsibilities

Strategy & Planning

Develop and execute a comprehensive annual marketing plan aligned with company goals, encompassing brand strategy, client engagement, and business development. Conduct in-depth market research and competitor analysis to uncover trends, positioning opportunities, and growth segments in commercial construction. Define and monitor KPIs across all activities, ensuring decisions are rooted in robust data analytics for optimal performance.

Branding & Execution

Lead the evolution of brand voice, visual identity, and messaging consistency across channels. Oversee content creation for project case studies, brochures, proposal graphics, website updates, presentations, and marketing collateral. Drive social media strategies, PR initiatives, email campaigns, and trade publication features to amplify visibility. Manage photography, videography, and documentation of construction milestones to showcase project successes compellingly.

Digital & Technology

Direct website management, SEO optimization, project page enhancements, and analytics tracking using tools like Google Analytics. Implement marketing technologies, CRM systems such as Salesforce and Wrike, and automation platforms to streamline outreach, reporting, and lead nurturing. Maintain organized digital asset libraries and ensure all platforms feature fresh, relevant content.

Leadership & Collaboration

Mentor a marketing team and external partners including agencies, photographers, and writers. Collaborate with Business Development, Estimating, Operations, HR, and Recruiting to align strategies with sales, employer branding, and talent acquisition. Represent the company at industry events, trade shows, and award submissions to build networks and prestige.

Required Qualifications

Candidates must hold a Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field (Master’s degree preferred). Bring 8+ years of progressive marketing experience, including 3–5 years in senior leadership, ideally within the AEC industry. Demonstrate a proven track record of building teams and achieving business results, coupled with deep knowledge of construction project lifecycles and client decision processes. Exceptional writing, editing, and visual communication skills are essential, alongside proficiency in Adobe Creative Suite, WordPress, CRM systems (Salesforce, Wrike), and Google Analytics. A strong grasp of digital marketing, brand management, and content strategy is non-negotiable.

Why Join Us?

Robert Half partners with top-tier employers offering unparalleled benefits and growth. Enjoy a salary range of $130,000–$160,000, comprehensive health coverage, 401(k) matching, generous PTO, and flexible scheduling. Thrive in a collaborative environment with access to cutting-edge tools, high-profile projects, and professional development. Located in vibrant West Palm Beach, Florida, this role positions you at the heart of commercial construction innovation. Apply now to elevate your career with Robert Half! (748 words)