About the Role

Join Robert Half as the Director of Social Media in Woodbridge, New Jersey, and take the helm of our digital presence. This pivotal leadership position offers a unique opportunity to shape innovative social media strategies that drive brand visibility, customer engagement, and business growth. Reporting directly to the marketing executive team, you'll spearhead paid social campaigns, foster creative content ecosystems, and lead a talented team of social media specialists. With a competitive salary starting at $110,000, this full-time role is perfect for a strategic visionary passionate about leveraging platforms like Instagram, Facebook, LinkedIn, TikTok, and Twitter/X to elevate our brand in a competitive market.

In this dynamic role, you'll blend creativity with data-driven decision-making to craft campaigns that resonate with diverse audiences. Woodbridge, NJ, serves as the hub for this position, providing proximity to New York City's vibrant media scene while enjoying New Jersey's thriving business landscape. If you're ready to innovate in social media marketing, optimize ROI on paid efforts, and mentor the next generation of digital marketers, Robert Half offers the platform for your success.

Key Responsibilities

Strategic Leadership and Campaign Management

Develop and execute comprehensive social media strategies aligned with overarching marketing objectives. Lead paid social campaigns across major platforms, from inception to optimization, ensuring they deliver measurable results. Oversee content calendars, creation processes, and posting schedules to maintain a consistent brand voice that captivates audiences.

Performance Analysis and Optimization

Dive deep into analytics using tools like Google Analytics, Meta Business Suite, and Hootsuite to track KPIs such as engagement rates, click-through rates, and conversion metrics. Leverage insights to refine strategies, A/B test creatives, and maximize budget efficiency for superior ROI.

Team and Cross-Functional Collaboration

Mentor and lead the social media team, fostering a culture of innovation and excellence. Collaborate seamlessly with sales, product, and creative teams to integrate social efforts into holistic marketing initiatives. Establish best practices, guidelines, and compliance protocols to mitigate risks and uphold ethical standards.

Innovation and Trend Monitoring

Stay ahead of the curve by monitoring emerging platforms, algorithms, and trends in social media marketing. Identify growth opportunities, such as influencer partnerships or new ad formats, to keep our strategies cutting-edge.

Required Qualifications

To excel as our Director of Social Media, you need a bachelor's degree in Marketing, Communications, Digital Media, or a related field, coupled with 5+ years of progressive social media experience, including 2+ years in leadership. A proven portfolio of successful paid social campaigns is essential, demonstrating expertise in budget management, ROI optimization, and multi-platform execution.

Key skills include advanced proficiency in analytics tools, content management systems, and ad platforms. Strong leadership abilities, exceptional communication, and a knack for cross-functional collaboration are non-negotiable. Experience in regulated industries or with compliance standards is a plus. We're seeking a proactive problem-solver who thrives in fast-paced environments and has a pulse on social media trends.

Why Join Us at Robert Half?

Robert Half is a global leader in professional services, renowned for connecting top talent with rewarding careers. As our Director of Social Media in Woodbridge, NJ, you'll enjoy a salary range of $110,000-$130,000, comprehensive benefits including health insurance, 401(k) matching, and generous PTO. We prioritize work-life balance with hybrid options, invest in your growth through training and certifications, and foster an inclusive culture where innovation thrives.

SEO-optimized for Director of Social Media jobs in Woodbridge NJ, this role offers stability, impact, and advancement in social media careers at Robert Half. Apply now to transform our digital footprint!