Director, Public Relations and Social Media - Boston, MA

Join a global leader in the insurance and annuities industry as Director, Public Relations and Social Media. This executive-level role offers the chance to shape narratives, elevate brand reputation, and lead strategic communications for a prestigious organization. Reporting directly to the Corporate Vice President of Global Brand & Marketing, you'll guide a high-performing team of two while driving visibility and thought leadership in a competitive industry.

About the Role

As the Director of Public Relations & Social Media, you will be the strategic architect behind all external communications. This position demands a visionary leader who thrives at the intersection of public relations, crisis management, and digital social media strategy. You'll craft compelling stories that position organizational leaders as industry authorities, navigate complex media landscapes, and build authentic connections across social platforms.

This is more than a communications role—it's a high-impact leadership position where you'll influence global brand perception while fostering a collaborative team environment. Perfect for seasoned PR professionals from life insurance, annuities firms, or agencies serving this sector, this role combines hands-on execution with big-picture strategy in Boston's dynamic business hub.

Key Responsibilities

Public Relations & Media Relations

• Develop and execute comprehensive PR strategies that amplify brand visibility and establish industry thought leadership.
• Secure premium media placements including executive interviews, op-eds, bylines, and high-profile speaking opportunities.
• Act as the organization's primary media spokesperson, cultivating relationships with top-tier reporters, editors, and industry publications.
• Monitor media coverage, conduct sentiment analysis, and leverage insights to refine future communications strategies.
• Lead crisis communications efforts, developing rapid-response protocols, messaging frameworks, and securing executive alignment during high-stakes situations.

Social Media Strategy & Execution

• Own end-to-end social media strategy across platforms like LinkedIn, X (Twitter), Instagram, and emerging channels to drive engagement and brand awareness.
• Maintain consistent voice, tone, and visual identity aligned with global brand guidelines while adapting to platform-specific best practices.
• Manage content calendars, editorial planning, and integrated campaigns collaborating with marketing, research, events, and product teams.
• Stay ahead of social media trends, algorithm changes, and innovative tools to maximize reach and performance.
• Deliver data-driven analytics, performance reporting, and optimization recommendations to demonstrate ROI and guide strategic decisions.

Leadership & Strategic Collaboration

• Lead, mentor, and develop a dedicated PR and social media team of two, fostering professional growth and high performance.
• Collaborate cross-functionally with marketing, research, events, membership, and C-suite executives to align communications with business objectives.
• Cultivate strategic partnerships with industry associations, peer organizations, and external vendors.
• Oversee agency relationships and resource management to efficiently scale communications capabilities.

Required Qualifications

The ideal candidate brings 10+ years of senior-level PR experience within life insurance, annuities companies, or communications agencies serving this sector. You must demonstrate proven success in media relations, crisis management, and social media leadership. Key requirements include:

• Deep insurance industry knowledge with understanding of regulatory landscapes and market dynamics
• Track record securing high-impact media coverage and building journalist relationships
• Expertise in crisis communications planning and execution
• Advanced social media strategy skills with analytics proficiency (Google Analytics, Hootsuite, Sprout Social, etc.)
• Strong leadership experience managing teams and external partners
• Exceptional writing, editing, and storytelling abilities
• Bachelor's degree in Communications, Journalism, Marketing, or related field (Master's preferred)

Why Join Us

This is a rare opportunity to lead communications for a global insurance leader from their Boston headquarters. Enjoy a competitive salary starting at $127,500, comprehensive benefits including 401(k) matching, health coverage, and professional development. Work in a collaborative environment with direct C-level access, hybrid flexibility, and genuine impact on industry narratives. Advance your career while shaping the future of insurance communications in one of America's most innovative cities.

Robert Half proudly presents this exclusive opportunity. Apply now to elevate your PR leadership career!