E-Commerce Manager - Drive Digital Growth for CPG Leader in Cincinnati, OH

Join Robert Half's esteemed client, a dynamic consumer packaged goods (CPG) company, as their new E-Commerce Manager. This pivotal full-time role is based in Cincinnati, Ohio, United States, with a hybrid schedule requiring 3 days onsite per week. If you're passionate about e-commerce, paid media, and optimizing direct-to-consumer (DTC) channels, this position offers the chance to lead revenue-driving initiatives in a fast-paced environment. Leverage your expertise in Shopify, Amazon Ads, and digital analytics to transform online performance and customer experiences.

About the Role

As E-Commerce Manager, you'll be the driving force behind the company's digital storefronts and marketplace presence. Reporting to senior leadership, you'll spearhead strategies that boost sales across DTC websites, Amazon, and paid channels like Meta and Google. This role demands a blend of hands-on platform management, data-driven decision-making, and cross-functional collaboration with agencies, influencers, and internal teams. With Cincinnati's thriving business scene and growing CPG sector, you'll contribute to tangible growth while enjoying a supportive hybrid work model. Ideal for seasoned professionals ready to own end-to-end e-commerce operations and deliver measurable ROI.

Key Responsibilities

Your day-to-day will focus on high-impact activities designed to scale revenue and optimize user journeys:

• Develop and execute comprehensive paid media strategies on Meta, Google, and Amazon Ads, consistently achieving revenue and growth KPIs.
• Fully manage the Shopify storefront: handle merchandising, dynamic pricing updates, theme customizations, and strategic app installations to enhance functionality.
• Coordinate promotional calendars, A/B testing frameworks, and retention tactics to drive repeat purchases and customer loyalty.
• Lead Amazon Marketplace operations, refining listings, storefront aesthetics, and SEO keyword strategies for maximum visibility and conversion uplift.
• Consolidate weekly digital metrics into executive-ready dashboards, facilitating accountability discussions with partners and agencies.
• Build and nurture relationships with influencers and creators to produce compelling content fueling paid campaigns.
• Initiate and analyze experiments across product detail pages, landing pages, and checkout flows to skyrocket conversion rates.
• Collaborate on marketing automation flows, audience segmentation, and personalization strategies with external experts.
• Rigorously validate campaign setups, pixel tracking, and attribution models ensuring data integrity for performance insights.
• Oversee budget pacing, real-time monitoring of campaign metrics, and proactive recommendations to exceed targets.

Required Qualifications

To succeed, bring 5+ years in e-commerce management, ideally within CPG or DTC brands. Key must-haves include:

• Deep proficiency in Shopify, Amazon Seller Central, Google Ads, Meta Ads Manager, and performance analytics tools like Google Analytics.
• Proven track record scaling paid media budgets and DTC revenue streams.
• Strong technical skills in A/B testing, marketing automation (e.g., Klaviyo, Klaviyo), and attribution modeling.
• Excellent communication for stakeholder alignment, agency management, and influencer partnerships.
• Analytical mindset with experience building dashboards (Google Data Studio, Tableau).
• Bachelor's degree in Marketing, Business, or related field; advanced certifications in digital marketing a plus.
• Ability to thrive in hybrid onsite (3x/week) setting in Cincinnati, OH.

Bonus: Experience with CPG marketplaces, SEO optimization, or advanced Shopify apps.

Why Join Us?

Robert Half partners with top-tier CPG innovators, offering you exposure to cutting-edge digital strategies in a collaborative culture. Enjoy an estimated salary of $95,000 - $130,000 USD annually (based on Cincinnati market rates), plus comprehensive benefits like health coverage, 401(k) matching, PTO, and career growth opportunities. Be part of a team revolutionizing e-commerce in the heart of the Midwest, where your innovations directly impact bottom-line growth. Apply now through Robert Half Careers and elevate your e-commerce career in Cincinnati, Ohio!

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