Email Automation Specialist (6-Month Contract) - Atlanta, GA

Join Robert Half's innovative team as an Email Automation Specialist for a dynamic 6-month contract in Atlanta, Georgia. This hybrid role (1 day per week onsite) offers flexible scheduling with a consistent collaboration day in our Atlanta office. If you thrive on solving the technical puzzles of email automation—crafting intelligent workflows that deliver the right message at precisely the right moment—this position is your perfect challenge.

About the Role

Robert Half is seeking a technically adept Email Automation Specialist to drive customer engagement through sophisticated email campaigns. You'll go beyond basic email sends, architecting complex lifecycle journeys that leverage behavioral data for personalized communication. This role demands precision, creativity, and a data-driven mindset to ensure every email enhances user experience and boosts conversions. Perfect for marketers who love the backend logic as much as the creative execution, you'll work in a fast-paced environment where your automation expertise directly impacts business results.

Atlanta's thriving tech ecosystem provides the ideal backdrop for this role, with easy access to collaboration opportunities and a vibrant professional network. As part of Robert Half, you'll benefit from our reputation as a leader in specialized staffing, gaining exposure to top-tier projects and methodologies.

Key Responsibilities

Your impact will be immediate and measurable. Here's what you'll own:

• End-to-End Journey Building: Design, deploy, and manage complex lifecycle campaigns—from onboarding sequences that welcome new users to retention nurtures and win-back strategies that re-engage lapsed customers.
• Advanced Segmentation: Harness behavioral data to create dynamic, hyper-relevant audience segments, ensuring zero irrelevant emails reach inboxes.
• Comprehensive QA Processes: Utilize Litmus and similar tools for pixel-perfect testing across dark-mode iPhones, desktop Outlook, and every platform in between.
• Data-Driven Optimization: Launch and analyze A/B tests on subject lines, sender names, content variations, and send times to maximize open rates, clicks, and conversions.
• Deliverability Mastery: Monitor sender reputation metrics, implement list hygiene protocols, and troubleshoot issues to maintain top-tier inbox placement rates.

These responsibilities position you at the heart of customer engagement strategy, where your technical prowess translates directly to revenue growth.

Required Qualifications

To succeed, you'll bring:

• 3+ years of hands-on experience with email service providers (ESP) like Klaviyo, Marketo, Braze, or similar platforms.
• Demonstrated expertise in building multi-step automation workflows and behavioral triggers.
• Proficiency in audience segmentation using CRM data and behavioral analytics.
• Strong QA skills with email testing tools (Litmus, Email on Acid).
• Proven track record of A/B testing and conversion rate optimization.
• Deep knowledge of email deliverability factors including SPF/DKIM/DMARC, bounce management, and suppression lists.
• Comfortable in hybrid environments with reliable self-motivation for remote workdays.
• Bonus: Experience with HTML/CSS for email templates and JavaScript for dynamic content.

A bachelor's degree in Marketing, Computer Science, or related field is preferred, but your portfolio of successful campaigns will speak loudest.

Why Join Us at Robert Half?

This isn't just a contract—it's a launchpad for your email automation career. Enjoy competitive pay (estimated $85,000-$110,000 annualized rate), flexible hybrid scheduling, and the prestige of Robert Half on your resume. Collaborate with top marketers in Atlanta's buzzing scene, tackle real puzzles that drive business outcomes, and expand your expertise in cutting-edge tools. Our 6-month sprint offers immediate impact without long-term commitment, perfect for building your portfolio or bridging to your next full-time role. Apply now and automate your career forward with Robert Half!

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