About the Email Marketing Manager Role at Robert Half

Join Robert Half's dynamic marketing team as an Email Marketing Manager in beautiful Charlotte, North Carolina. This full-time position is perfect for a strategic thinker with a passion for digital communications who thrives on driving customer engagement through innovative email campaigns. At Robert Half, a global leader in professional staffing and consulting services, you'll play a pivotal role in crafting email strategies that not only boost brand awareness but also generate qualified leads and drive revenue growth. With our commitment to excellence and employee development, this role offers the chance to work with cutting-edge tools and collaborate with top-tier marketing, sales, and creative professionals.

In this position, you'll develop, execute, and optimize targeted email marketing campaigns that align seamlessly with broader business objectives. Charlotte, NC, known as the Queen City, provides an ideal backdrop with its booming economy, vibrant tech scene, and proximity to major financial hubs. If you're SEO-savvy and experienced in email best practices, this Email Marketing Manager job at Robert Half is your opportunity to make a measurable impact.

Key Responsibilities

Strategy and Campaign Development

Plan and implement comprehensive email marketing strategies that support overarching marketing initiatives. This includes creating multi-channel campaigns, newsletters, drip series, and automated workflows designed to nurture leads and convert subscribers into loyal customers.

Audience Management and Content Creation

Build, segment, and maintain high-quality email lists using advanced targeting techniques to maximize reach and personalization. Design compelling email content, including persuasive subject lines, engaging body copy, eye-catching visuals, and strong calls-to-action optimized for mobile and desktop.

Execution and Optimization

Schedule and deploy campaigns via leading email service providers (ESPs) like Mailchimp, HubSpot, or Klaviyo. Conduct rigorous A/B testing on elements like send times, designs, and messaging to continuously refine performance.

Analytics and Reporting

Monitor key performance indicators (KPIs) such as open rates, click-through rates (CTR), conversion rates, and return on investment (ROI). Deliver insightful reports and recommendations to stakeholders, leveraging tools like Google Analytics to inform data-driven decisions.

Compliance and Collaboration

Ensure all campaigns adhere to strict regulations including CAN-SPAM Act, GDPR, and CCPA. Collaborate closely with sales, content creators, and design teams to integrate email efforts into lead generation and customer nurture programs. Stay ahead of industry trends by monitoring emerging tools and best practices in email marketing.

Required Qualifications

To succeed as our Email Marketing Manager, you need:

• 3-5 years of hands-on experience in email marketing or digital marketing roles.
• Expertise in email service platforms (ESPs) and marketing automation tools.
• Proven ability to analyze data and optimize campaigns for better results.
• Strong writing skills with a knack for persuasive copy that drives action.
• Familiarity with HTML/CSS for email templates and responsive design.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience in a agency or corporate marketing environment preferred.
• Knowledge of SEO principles to enhance email discoverability and integration.

Candidates with certifications in Google Analytics, HubSpot, or email marketing platforms will stand out.

Why Join Us at Robert Half?

Robert Half offers more than just a job—we provide a career launchpad in Charlotte, NC's thriving job market. Enjoy a competitive salary range of $70,000 - $90,000 annually (based on $35/hour context), plus performance incentives. Our comprehensive benefits package includes health insurance, 401(k) matching, paid time off, and professional growth opportunities like conferences and training reimbursements.

Work in a supportive, innovative culture where your ideas matter. With flexible hybrid options in our state-of-the-art Charlotte office, you'll balance professional success with a vibrant lifestyle in a city famous for its banking sector, arts scene, and outdoor activities. Robert Half is an equal opportunity employer committed to diversity and inclusion. Apply today to elevate your email marketing career and contribute to our mission of connecting talent with opportunity.

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