About the Email Marketing Manager Role at Robert Half

Join Robert Half's esteemed client in Atlanta, Georgia, United States, as an Email Marketing Manager (Contract). This exciting contract position offers the chance to lead high-impact email marketing initiatives for a dynamic financial services organization. Reporting to the Digital Marketing Director, you'll drive customer engagement through strategic email campaigns that deliver measurable business results. With an onsite requirement of 3-4 days per week in Atlanta's thriving business district, this role combines hands-on execution with strategic planning. Robert Half places top talent in contract roles like this, providing you access to premium opportunities with Fortune 500 companies. If you're passionate about email marketing, SEO-optimized campaigns, and data-driven optimization, this position in Atlanta, GA, is your next career move.

Why Email Marketing in Atlanta?

Atlanta's marketing scene is booming, with major corporations investing heavily in digital strategies. As Email Marketing Manager, you'll leverage cutting-edge tools in a hybrid work environment, balancing collaboration with flexibility. Robert Half's contract model ensures competitive pay and potential for long-term placement.

Key Responsibilities

The Email Marketing Manager will own the full lifecycle of email campaigns, from ideation to analysis. Expect to:

• Strategically plan and execute multi-channel email campaigns that align with business objectives, including newsletters, promotional blasts, and automated nurture sequences.
• Master audience segmentation using CRM data, behavioral triggers, and demographic insights to deliver personalized experiences that boost open and click-through rates.
• Manage comprehensive email calendars, coordinating with cross-functional teams to ensure timely deployment and seamless integration with social, paid, and content marketing efforts.
• Conduct rigorous testing including A/B subject lines, content variations, send times, and design elements to continuously refine campaign performance.
• Partner closely with creative and content teams to produce visually stunning, brand-compliant emails optimized for mobile and desktop.
• Analyze performance metrics using tools like Google Analytics, ESP dashboards, and attribution models to derive actionable insights and optimize future campaigns for higher ROI.
• Stay ahead of trends in email deliverability, AI personalization, and interactive email features to keep strategies innovative.

Performance Optimization Focus

Success is measured by engagement KPIs, revenue attribution, and list health. You'll present monthly reports to stakeholders, recommending data-backed improvements that drive customer retention and acquisition.

Required Qualifications

To excel as our Email Marketing Manager, bring:

• 3-5 years of hands-on email marketing experience, ideally in financial services or B2B environments.
• Expertise in marketing automation platforms (Marketo, Pardot, HubSpot, Klaviyo) and ESPs (Mailchimp, Salesforce Marketing Cloud).
• Strong analytical prowess with Excel, Google Analytics, and campaign reporting tools.
• HTML/CSS knowledge for email coding and troubleshooting.
• Proven track record of improving email metrics (20%+ uplift in engagement preferred).
• Impeccable project management skills to juggle multiple campaigns.
• Bachelor's degree in Marketing, Communications, Business, or equivalent experience.
• Local to Atlanta, GA, with availability for hybrid onsite work (3-4 days/week).

Soft Skills That Set You Apart

Collaborative mindset, creative problem-solving, and a results-oriented approach. Familiarity with CAN-SPAM, GDPR, and accessibility standards is essential.

Why Join Us Through Robert Half?

Robert Half connects you to premier contract opportunities with competitive rates (estimated $40-55/hour, annualizing to $85K-$110K). Enjoy weekly pay, professional support, and a foot in the door for permanent roles. Atlanta's vibrant scene offers networking, cultural perks, and professional growth. This contract provides enterprise exposure, advanced tools, and a collaborative culture focused on innovation. Apply now to elevate your email marketing career with Robert Half in Atlanta, Georgia, United States. Keywords: email marketing jobs Atlanta, contract marketing manager, digital marketing careers GA.

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