Email Marketing Specialist - Drive Customer Engagement at Robert Half

Join Robert Half's dynamic marketing team as an Email Marketing Specialist in the heart of Chicago, Illinois. This pivotal role focuses on leading the development and optimization of automated marketing campaigns throughout the member lifecycle. You'll design and execute sophisticated multi-step workflows that drive unprecedented levels of engagement, retention, and conversion. If you thrive on translating complex customer data into personalized, scalable experiences and have expertise in marketing automation platforms, this position offers the perfect platform to showcase your skills while working with cutting-edge technology and collaborative teams.

Robert Half is a global leader in professional services, and our marketing team plays a crucial role in connecting talented professionals with exceptional career opportunities. As an Email Marketing Specialist, you'll leverage your deep understanding of customer behavior to create targeted campaigns that deliver measurable business results. This full-time position offers tremendous growth potential within a supportive environment committed to innovation and excellence.

About the Role

The Email Marketing Specialist is responsible for architecting comprehensive automated marketing journeys that guide prospects and members through every stage of their relationship with Robert Half. From initial onboarding to sophisticated upsell opportunities and long-term retention strategies, you'll be the mastermind behind email sequences that resonate with diverse audiences. This role demands both creative vision and technical precision, requiring you to collaborate seamlessly with product owners, email specialists, and data teams to ensure every campaign aligns perfectly with overarching business objectives.

Working in Chicago's vibrant business community, you'll have access to the latest marketing automation tools and analytics platforms, empowering you to test hypotheses, iterate rapidly, and continuously improve campaign performance. This is more than just email marketing—it's about creating meaningful customer experiences that drive revenue and build lasting brand loyalty.

Key Responsibilities

• Design sophisticated automated journeys: Build and optimize multi-channel workflows across email, SMS, and push notifications that nurture leads through the entire customer lifecycle.
• Develop lifecycle strategies: Create targeted campaigns for onboarding new members, boosting engagement with existing users, identifying upsell opportunities, and preventing churn through proactive retention efforts.
• Cross-functional collaboration: Partner closely with product managers, content creators, and audience segmentation specialists to ensure journey logic supports key business KPIs and revenue goals.
• Advanced segmentation and personalization: Leverage behavioral data, purchase history, and engagement metrics to create hyper-relevant messaging using dynamic content blocks and smart triggers.
• Performance optimization: Continuously monitor campaign metrics including open rates, click-through rates, conversion rates, and ROI, using A/B testing and multivariate experiments to drive incremental improvements.
• Compliance and data governance: Maintain rigorous standards for data integrity while ensuring full compliance with CAN-SPAM, GDPR, CCPA, and other privacy regulations.
• Technical troubleshooting: Resolve complex issues related to journey logic, HTML/CSS rendering across email clients, deliverability challenges, and integration problems with CRM systems.
• Industry leadership: Stay ahead of emerging trends in marketing automation, attending webinars, earning certifications, and sharing best practices with the broader team.

Required Qualifications

To succeed in this role, you'll bring 3+ years of hands-on experience in email marketing automation, with proven success building complex customer journeys. Proficiency with enterprise platforms like Marketo, Pardot, HubSpot, Braze, or Klaviyo is essential, along with strong SQL skills for audience segmentation and data manipulation.

• Demonstrated expertise in behavioral triggers, progressive profiling, and lead scoring methodologies
• Advanced knowledge of HTML/CSS for email development and responsive design
• Experience with ESP deliverability best practices and inbox placement optimization
• Strong analytical mindset with proficiency in Google Analytics, Mixpanel, or similar platforms
• Excellent project management skills to handle multiple concurrent campaigns
• Bachelor's degree in Marketing, Business, Communications, or related discipline

Candidates with certifications in marketing automation platforms and experience in professional services or staffing industries will receive priority consideration.

Why Join Us at Robert Half?

Robert Half offers more than just a job—it's a career launchpad in Chicago's competitive marketing landscape. Enjoy competitive compensation ($70,000-$95,000 base, depending on experience), comprehensive benefits including 401(k) matching, health coverage, and professional development stipends. Our flexible hybrid work model balances collaboration with work-life harmony, while our commitment to diversity and inclusion creates a welcoming environment where innovative ideas thrive.

Take the next step in your marketing automation career. Apply today to become the Email Marketing Specialist who transforms customer experiences at Robert Half!