Growth Marketing Specialist - Drive Measurable Results in Dallas, TX

Robert Half is proud to partner with a dynamic client in Dallas, Texas to find an exceptional Growth Marketing Specialist. This full-time, on-site role (5 days/week) offers a competitive salary range of $80,000–$85,000 and is perfect for a data-driven marketer passionate about scaling businesses through innovative advertising strategies. If you excel in managing high-budget campaigns across Google Ads, Meta Ads, LinkedIn Ads, and traditional channels, this opportunity in the heart of Dallas will allow you to make a significant impact.

About the Role

Join a fast-paced team responsible for fueling growth across three distinct business units: commercial, residential, and specialty services. As the Growth Marketing Specialist, you will own the end-to-end advertising strategy, from budget allocation ($150K–$250K annually) to performance optimization and ROI reporting. This role demands a collaborative spirit, as you'll partner with sales teams, internal creatives, and external SEO experts to generate qualified leads and drive revenue. Located in vibrant Dallas, TX, this position offers the chance to thrive in a high-energy environment where your strategies directly influence business success. Ideal candidates are analytical thinkers who love turning data into actionable insights and have a proven history of delivering measurable growth in competitive markets.

Key Responsibilities

Your day-to-day will be action-packed, focusing on high-impact marketing initiatives:

• Lead Generation Mastery: Craft tailored strategies to produce high-quality leads for commercial, residential, and specialty services divisions, ensuring alignment with sales goals.
• Budget Ownership: Manage substantial advertising spends ($150K–$250K/year) across digital platforms like Google Ads, Meta Ads, and LinkedIn Ads, plus traditional media such as direct mail and print.
• Digital Campaign Expertise: Plan, execute, and continuously optimize paid search and social campaigns, leveraging A/B testing and audience segmentation for peak performance.
• Performance Analytics: Dive deep into data using Google Analytics, Google Tag Manager, and other tools to track KPIs, forecast trends, and pivot strategies for maximum ROI.
• Cross-Functional Collaboration: Work hand-in-hand with sales to refine lead quality, optimize CRM integrations (Pipedrive and industry-specific software), and support content creation for brand awareness.
• Traditional & Organic Synergy: Oversee direct mail and print efforts while liaising with SEO vendors to amplify organic traffic and holistic growth.

This role is hands-on, requiring you to balance creative strategy with rigorous data analysis in a collaborative setting.

Required Qualifications

To succeed, you bring:

• 3-5+ years in digital marketing, with hands-on experience in paid advertising platforms (Google Ads, Meta, LinkedIn).
• Demonstrated success managing $100K+ budgets and delivering positive ROI.
• Proficiency in analytics tools like Google Analytics, with strong Excel or data visualization skills.
• Experience with CRM systems, particularly Pipedrive or similar sales enablement tools.
• Excellent project management abilities to juggle multiple campaigns and stakeholders.
• Bachelor's degree in Marketing, Business, or related field (preferred).
• Thrives in fast-paced, on-site environments in Dallas, TX.

Bonus: Familiarity with construction/services industry marketing or direct mail campaigns.

Why Join Us?

At our client's Dallas headquarters, you'll enjoy a supportive culture that values innovation and results. Beyond the attractive $80K-$85K salary, benefits include comprehensive health coverage, 401(k) matching, PTO, and professional growth opportunities. Be part of a team driving real business expansion in Texas' booming market. Robert Half places top talent in rewarding roles—apply now to elevate your career as a Growth Marketing Specialist!

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