Marketing Analyst - Atlanta, GA (Contract Opportunity at Robert Half)

Robert Half is thrilled to present an exciting Marketing Analyst contract position in the heart of Atlanta, Georgia. This onsite role (3-4 days per week) offers a prime opportunity for data-savvy professionals to drive marketing success through insightful analytics. Join dynamic marketing teams and leverage your expertise in performance data analysis to deliver game-changing insights. With Atlanta's booming tech and business scene, this contract role provides hands-on experience with cutting-edge campaigns and KPIs.

About the Role

As a Marketing Analyst with Robert Half, you'll be the analytical backbone of marketing initiatives. Based in Atlanta, GA, you'll dive deep into campaign performance data, uncovering trends and opportunities that shape strategy. This contract position is perfect for analytics enthusiasts who thrive on turning raw data into actionable recommendations. Expect collaboration with creative marketing teams, building sophisticated dashboards, and presenting findings to stakeholders. Atlanta's vibrant marketing landscape means exposure to diverse industries, from fintech to consumer goods, accelerating your career growth through Robert Half's prestigious client network.

Key Responsibilities

Your day-to-day will focus on high-impact analytics work. Here's what you'll tackle:

• Analyze Marketing Campaign Performance: Track and evaluate KPIs like ROI, conversion rates, customer acquisition costs, and engagement metrics across digital channels including email, social media, PPC, and SEO.
• Build Reports and Dashboards: Create visually compelling, interactive dashboards using tools like Tableau, Power BI, or Google Data Studio. Deliver weekly/monthly reports tailored to executive and team needs.
• Identify Trends and Opportunities: Spot emerging patterns in consumer behavior, channel effectiveness, and market shifts. Recommend optimizations to boost campaign efficiency and revenue.
• Partner with Marketing Teams: Work hand-in-hand with content creators, media buyers, and strategists to inform data-driven decisions. Translate complex analytics into simple, strategic advice.
• Performance Monitoring and A/B Testing: Conduct rigorous testing to refine tactics, ensuring marketing efforts align with business goals.

Required Qualifications

To excel in this Marketing Analyst role, bring the following:

• Bachelor's degree in Marketing, Business Analytics, Statistics, or a related discipline.
• 2+ years of hands-on experience in marketing analytics, digital marketing, or business intelligence.
• Advanced proficiency in analytics tools: Google Analytics, Adobe Analytics, Excel (pivot tables, VLOOKUP), SQL for querying datasets.
• Experience with visualization platforms like Tableau, Power BI, or Looker.
• Strong statistical knowledge for trend analysis and forecasting.
• Exceptional communication skills to present insights to non-technical stakeholders.
• Ability to thrive in a hybrid onsite environment (3-4 days/week in Atlanta, GA).
• Familiarity with marketing automation tools like HubSpot, Marketo, or Salesforce Marketing Cloud is a plus.

Candidates with contract experience or a portfolio of analytics projects will stand out. Robert Half values diverse backgrounds and seeks self-starters passionate about data storytelling.

Why Join Us at Robert Half?

Partnering with Robert Half means more than a contract—it's a launchpad for your career. Enjoy an estimated salary range of $65,000-$95,000 annualized (based on market rates for Atlanta, GA Marketing Analysts), competitive hourly pay, and weekly direct deposit. Benefit from our unmatched network connecting you to top employers across Atlanta's thriving economy.

Key Perks Include:

• Hybrid flexibility with minimal onsite requirements.
• Access to Robert Half University for skill-building courses in analytics and marketing.
• Dedicated recruiter support for career guidance and future opportunities.
• Potential for long-term contracts or full-time roles with clients.
• Prestige of working with Fortune 500 companies through Robert Half.

Atlanta, GA offers an unbeatable lifestyle—mild weather, world-class dining, and proximity to Hartsfield-Jackson Airport. SEO keywords: Marketing Analyst jobs Atlanta, data analyst contract GA, KPI analytics roles, Tableau jobs Atlanta.

Ready to elevate marketing strategies with your analytics prowess? Apply now through Robert Half and secure your spot in this high-demand contract role. We review applications promptly—don't miss out on Atlanta's top Marketing Analyst opportunity!