About the Marketing Analyst Role at Robert Half

Join Robert Half as a Marketing Analyst in the vibrant city of Charlotte, North Carolina, and become a pivotal force in driving data-informed marketing strategies that propel business growth. At Robert Half, we pride ourselves on connecting top talent with exceptional opportunities, and this role offers the perfect platform for analytical minds to thrive. As a Marketing Analyst, you'll dive deep into market trends, consumer behaviors, and campaign metrics to deliver actionable insights that optimize ROI and fuel strategic decisions. This full-time position is ideal for professionals passionate about transforming raw data into marketing gold, collaborating with dynamic cross-functional teams, and contributing to innovative campaigns that resonate with target audiences.

In this role, you'll leverage cutting-edge analytics tools to monitor performance across digital channels, identify growth opportunities, and support A/B testing initiatives. Charlotte, NC, known as the Queen City, boasts a booming business landscape with finance, tech, and retail sectors hungry for data-driven expertise. Robert Half's commitment to excellence means you'll have access to top-tier resources, mentorship from industry leaders, and a supportive environment that fosters professional development. If you're ready to elevate your career in marketing analytics, this opportunity at Robert Half is your next step toward impactful success.

Key Responsibilities

The Marketing Analyst role demands a blend of technical prowess and strategic thinking. Here's what you'll be doing daily:

• Gather and Analyze Data: Collect data from diverse sources like market research reports, Google Analytics, sales pipelines, and CRM databases to uncover hidden insights.
• Monitor Campaign Performance: Track key performance indicators (KPIs) such as conversion rates, engagement metrics, and ROI across email, social media, and paid search campaigns.
• Identify Trends and Opportunities: Use statistical methods to spot patterns in customer behavior, market shifts, and emerging trends that inform targeting and personalization strategies.
• Develop Reports and Dashboards: Create visually compelling dashboards using tools like Tableau, Power BI, or Google Data Studio, and present findings to executives and stakeholders.
• Collaborate Cross-Functionally: Partner with marketing, sales, and product teams to refine messaging, offers, and overall strategies based on data-backed recommendations.
• Conduct Competitive Analysis: Benchmark against competitors to assess market positioning, identify gaps, and recommend differentiation tactics.
• Support Experimentation: Design, execute, and analyze A/B tests and multivariate experiments to optimize user experiences and campaign outcomes.

These responsibilities ensure you're at the heart of marketing innovation, directly influencing business outcomes in a fast-paced, results-oriented environment.

Required Qualifications

To excel as a Marketing Analyst at Robert Half, you'll need a solid foundation in data analytics combined with marketing acumen. Key qualifications include:

• Bachelor's degree in Marketing, Business Administration, Statistics, Data Science, or a related field.
• 2-5 years of hands-on experience in marketing analytics, business intelligence, or a similar analytical role.
• Advanced proficiency in analytics platforms such as Google Analytics, Adobe Analytics, Excel (pivot tables, VLOOKUP), SQL for querying databases, and visualization tools like Tableau or Power BI.
• Demonstrated experience with A/B testing frameworks, statistical analysis, and predictive modeling.
• Strong communication skills, with the ability to translate complex data into clear, persuasive narratives for non-technical audiences.
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Analytical mindset with a keen eye for detail, problem-solving abilities, and a passion for data-driven decision-making.

Candidates with certifications like Google Analytics Individual Qualification or Tableau Desktop Specialist will stand out. Robert Half values diversity and encourages applications from all qualified individuals.

Why Join Us at Robert Half?

Robert Half offers more than just a job—it's a career launchpad in Charlotte, NC's thriving market. Enjoy a competitive salary range of $62,000-$85,000 annually, based on experience, plus performance bonuses that reward your impact. Our comprehensive benefits package includes medical, dental, and vision coverage, a 401(k) with generous matching, paid time off, and flexible hybrid work options to support work-life balance.

Invest in your growth with ongoing training, certifications, and access to Robert Half's vast professional network. Thrive in a collaborative culture where innovation meets excellence, and your insights directly shape client success stories. Charlotte's dynamic economy, coupled with Robert Half's global reach, positions you for limitless opportunities. Apply today and transform data into your career advantage with Robert Half!