Marketing Audience Specialist - Drive Data-Driven Marketing Success at Robert Half

Join Robert Half's dynamic marketing team as a Marketing Audience Specialist in the heart of Chicago, Illinois. This pivotal role focuses on audience segmentation, marketing data analysis, and optimizing campaign performance through advanced data strategies. As a key player in our client's innovative marketing operations, you'll leverage behavioral, demographic, and firmographic data to create highly targeted audience segments that drive business growth and ROI.

Robert Half is a leader in professional services, connecting top talent with exceptional career opportunities across the United States. This full-time position offers a hybrid work model in Chicago, IL, combining the energy of downtown with flexible remote options. If you're passionate about marketing analytics, data privacy compliance, and cross-functional collaboration, this role will position you at the forefront of modern marketing transformation.

About the Role

The Marketing Audience Specialist is responsible for developing sophisticated audience segmentation strategies that power multi-channel marketing campaigns. Working closely with analytics teams, data engineers, and business stakeholders, you'll translate complex data insights into actionable marketing segments. This role requires a deep understanding of marketing automation platforms, enterprise data warehouses, and compliance standards like GDPR and CCPA.

In this position, you'll troubleshoot data load issues, automate repetitive audience tasks, and support A/B testing initiatives to refine targeting precision. Your work will directly impact campaign KPIs, customer acquisition costs, and overall marketing effectiveness. With Chicago's vibrant marketing ecosystem, you'll collaborate with industry leaders while advancing your expertise in data-driven decision making.

Key Responsibilities

Your day-to-day impact will include:

• Designing and implementing audience segmentation strategies utilizing behavioral, demographic, and firmographic data sources
• Partnering with analytics and data science teams to define precise audience criteria and develop scalable segments
• Collaborating with marketing, sales, and product stakeholders to align audience strategies with core business objectives and KPIs
• Creating ad hoc reports and dashboards from Enterprise Data Warehouses using SQL and visualization tools
• Leading automation projects for audience management workflows in partnership with project managers and developers
• Maintaining and optimizing data loads in marketing automation platforms like Marketo, Pardot, or HubSpot
• Ensuring 100% compliance with global data privacy regulations including GDPR, CCPA, and emerging state laws
• Designing and executing A/B tests and multivariate experiments to optimize audience targeting and campaign performance
• Documenting all audience definitions, segmentation logic, and best practices for organizational knowledge sharing

Required Qualifications

To succeed in this role, candidates should demonstrate:

• 3-5 years of progressive experience in audience segmentation, marketing analytics, or data management
• Hands-on expertise with marketing automation platforms and CRM systems
• Advanced SQL proficiency and experience with enterprise data warehouses (Snowflake, Redshift, BigQuery)
• Demonstrated knowledge of data privacy frameworks (GDPR, CCPA, TCPA)
• Proven track record of cross-functional collaboration in fast-paced marketing environments
• Strong analytical mindset with experience in A/B testing and statistical analysis
• Excellent communication skills for translating technical concepts to non-technical stakeholders
• Bachelor's degree in Marketing, Business Analytics, Statistics, Computer Science, or equivalent experience

Bonus qualifications include Python/R programming, machine learning for segmentation, and experience with customer data platforms (CDPs).

Why Join Us

At Robert Half, we invest in your professional growth through comprehensive training, certification reimbursements, and clear career progression paths. Enjoy competitive compensation ($90,000 - $110,000 base salary), performance bonuses, and comprehensive benefits including health coverage, 401(k) matching, and flexible PTO.

Work in Chicago's premier business district with hybrid flexibility, networking opportunities, and access to cutting-edge marketing technology. Join a team that's redefining audience intelligence and campaign optimization. Apply today to elevate your marketing career with Robert Half!