Marketing Automation Manager - Drive Revenue Growth in Atlanta, GA

Join Robert Half's esteemed client in Atlanta, Georgia, United States, as a Marketing Automation Manager. This onsite role offers a unique opportunity to lead cutting-edge marketing automation strategies that fuel lead generation, customer engagement, and revenue acceleration. If you're passionate about HubSpot, Marketo, Pardot, and transforming data into actionable campaigns, this position is your next career milestone. With a competitive salary around $85,000 and full-time employment, you'll thrive in a dynamic environment at the heart of Atlanta's vibrant business scene.

About the Role

As the Marketing Automation Manager, you'll be the strategic architect behind automated marketing initiatives across the entire customer lifecycle. Reporting to marketing leadership, you'll partner with sales, operations, and creative teams to craft personalized, data-driven communications. Imagine owning end-to-end campaign development—from ideation and workflow design to performance analysis and optimization. This hands-on role demands a blend of technical expertise and creative problem-solving, ensuring every email, nurture sequence, and lead path converts prospects into loyal customers. Atlanta's booming tech and business hub provides the perfect backdrop, with onsite collaboration fostering innovation in a modern office setting. Robert Half places top talent like you in roles that match your skills in marketing automation, CRM integration, and analytics, setting you up for long-term success.

Key Responsibilities

Your impact will be immediate and measurable. Here's what you'll tackle daily:

• Campaign Mastery: Design, build, and manage sophisticated automated workflows and email campaigns using industry-leading platforms like HubSpot, Marketo, or Pardot. Leverage A/B testing to refine messaging that resonates.
• Cross-Team Collaboration: Partner with content creators, designers, and product teams to align campaigns with overarching business objectives, ensuring brand consistency and goal attainment.
• Lead Lifecycle Optimization: Develop and refine lead scoring models, advanced segmentation, and nurturing programs to supercharge funnel efficiency and boost conversion rates.
• Performance Analytics: Dive deep into KPIs including open rates, click-through rates, conversions, and ROI. Use insights to iterate and optimize campaigns for peak performance.
• Data Integrity Champion: Maintain impeccable data hygiene, oversee seamless integrations between CRM systems and automation tools, and troubleshoot issues proactively.
• Innovation Leader: Keep abreast of emerging trends in marketing automation, AI-driven personalization, and compliance standards like GDPR and CAN-SPAM to future-proof strategies.

Expect to generate tangible results: more qualified leads, higher engagement, and revenue growth that positions the company as a market leader.

Required Qualifications

To excel, bring these qualifications to the table:

• 3-5 years of hands-on experience with marketing automation platforms (HubSpot, Marketo, Pardot preferred).
• Demonstrated success in email marketing, workflow automation, and lead management.
• Strong analytical toolkit for KPI tracking and optimization.
• Experience with CRM platforms like Salesforce and data integration tools.
• Excellent communication skills for cross-functional teamwork.
• Bachelor's degree in Marketing, Business, or related field.
• Certifications in HubSpot, Marketo, or Google Analytics are a plus.

Robert Half seeks proactive professionals ready to own their domain in Atlanta's competitive job market.

Why Join Us?

At Robert Half, we connect exceptional talent with rewarding careers. Enjoy a salary of approximately $85,000, comprehensive benefits including health coverage, 401(k) matching, PTO, and professional growth support. Work onsite in Atlanta, GA, amid a collaborative culture that values innovation. Tags: Robert Half Careers, Marketing Automation Jobs Atlanta, HubSpot Jobs GA. Apply now to elevate your career in marketing automation! (Word count: 728)