About the Marketing Automation Manager Role at Robert Half

Join Robert Half's elite network of marketing professionals as a Marketing Automation Manager in the vibrant city of Atlanta, Georgia. This exciting contract position offers the perfect blend of hands-on automation expertise and strategic collaboration with top-tier marketing and sales teams. Working onsite 3-4 days per week, you'll drive the optimization of automated marketing programs that fuel business growth for innovative Atlanta-based companies. Robert Half, a leader in professional staffing, connects top talent like you with contract opportunities that showcase your skills in marketing automation platforms such as Marketo, Pardot, HubSpot, and more.

In this role, you'll be at the forefront of transforming raw data into actionable insights, building sophisticated workflows that nurture leads from initial engagement to conversion. Atlanta's booming tech and business scene provides the ideal backdrop for this position, where marketing automation managers are in high demand. With Robert Half's support, you'll gain access to cutting-edge projects while enjoying the flexibility of contract work and the potential for long-term opportunities.

Why Marketing Automation Matters Now

In today's digital-first landscape, marketing automation is the backbone of efficient, scalable campaigns. Companies rely on experts to streamline processes, personalize customer journeys, and maximize ROI. As a Marketing Automation Manager, you'll play a pivotal role in ensuring seamless operations, from campaign deployment to performance analytics, making you indispensable to forward-thinking organizations.

Key Responsibilities

Your day-to-day will be dynamic and impactful, focusing on the end-to-end management of marketing automation systems.

• Build and Manage Automated Campaigns: Design, launch, and optimize multi-channel campaigns using advanced workflows, triggers, and segmentation to engage prospects effectively.
• Maintain Data Integrity and Integrations: Ensure clean, accurate data flows across platforms, troubleshooting and configuring integrations with CRMs like Salesforce, email service providers, and analytics tools.
• Collaborate on Lead Management: Work closely with marketing and sales teams to develop lead scoring models, nurturing paths, and handoff processes that accelerate revenue.
• Analyze and Optimize Performance: Dive deep into metrics like open rates, conversion rates, and ROI using tools like Google Analytics or platform dashboards to recommend enhancements.
• Conduct A/B Testing and Reporting: Run experiments to refine strategies and deliver comprehensive reports that inform business decisions.

Required Qualifications

To excel in this Marketing Automation Manager role, you'll bring a proven track record and technical prowess.

• 3+ years of hands-on experience with marketing automation platforms (Marketo, Pardot, HubSpot preferred).
• Strong technical skills in workflow automation, API integrations, and data hygiene practices.
• Demonstrated ability to analyze complex datasets and translate insights into actionable strategies.
• Excellent partnership skills with cross-functional teams, including sales enablement.
• Bachelor's degree in Marketing, Communications, Business, or a related discipline.
• Familiarity with HTML/CSS for email templates and SQL for data querying is a plus.
• Ability to thrive in a hybrid onsite environment in Atlanta, GA (3-4 days/week).
• Certifications in relevant platforms (e.g., Marketo Certified Expert) highly valued.

Candidates with experience in B2B marketing environments and a passion for continuous improvement will stand out. SEO optimization knowledge for landing pages is an added advantage in this Atlanta job market.

Why Join Us at Robert Half?

Robert Half offers more than just a job—it's a gateway to career acceleration. As a Marketing Automation Manager through our network, you'll enjoy competitive pay (estimated $95,000-$125,000 annualized equivalent for full-time comparable roles), weekly direct deposit, and the flexibility of contract work with potential for extension or permanent placement. Benefit from our unmatched industry connections in Atlanta's thriving business hub, professional development resources, and a supportive recruiter dedicated to your success.

Atlanta, Georgia, United States, is a hotspot for marketing careers, with opportunities in fintech, healthcare, and tech sectors. Join Robert Half to elevate your career in marketing automation, contribute to high-impact projects, and build lasting professional relationships. Apply today and let's automate success together!

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