About the Role

Robert Half is seeking a talented Marketing Automation Manager to join our dynamic team in Charlotte, North Carolina. In this pivotal role, you will design, implement, and optimize automated marketing campaigns and workflows that drive lead generation, enhance customer engagement, and boost overall campaign efficiency. Working closely with marketing, sales, and technology teams, you'll leverage cutting-edge marketing automation platforms to deliver measurable results and support business growth.

This position is ideal for a strategic thinker with a passion for martech who thrives in a fast-paced environment. As a Marketing Automation Manager at Robert Half, you'll play a key role in transforming data into actionable insights, ensuring seamless integrations across platforms, and fostering personalized customer experiences. If you're experienced in tools like Marketo, Pardot, HubSpot, or Eloqua and have a track record of optimizing multi-channel campaigns, this opportunity offers the chance to advance your career with a leading talent solutions firm.

Our Charlotte office is at the heart of a vibrant business hub, providing exposure to diverse industries and innovative projects. This full-time role offers hybrid flexibility, competitive compensation, and the resources to innovate in marketing automation.

Key Responsibilities

Campaign Development and Execution

Develop, execute, and monitor multi-channel marketing campaigns using advanced marketing automation software. This includes email marketing, SMS, social media automation, and web personalization to maximize reach and conversion rates.

Workflow Optimization

Build and optimize sophisticated workflows for lead nurturing, customer segmentation, and personalized communications. Ensure journeys are triggered effectively based on user behavior, preferences, and lifecycle stages.

Platform Integrations and Data Management

Manage seamless integrations between CRM systems (e.g., Salesforce), marketing automation tools, and other martech platforms. Focus on accurate data capture, synchronization, and robust reporting to provide stakeholders with real-time insights.

Performance Analysis and Insights

Analyze campaign performance metrics such as open rates, click-through rates, conversion rates, and ROI. Deliver clear, actionable insights through dashboards and reports to inform strategy and drive continuous improvement.

Collaboration and Testing

Collaborate with content creators, designers, and digital teams to maintain brand consistency. Conduct A/B and multivariate testing to refine messaging, design, timing, and targeting for optimal results.

Compliance and Training

Ensure all automation activities comply with data privacy regulations like GDPR and CCPA. Train team members on platform best practices, fostering a culture of automation excellence.

Required Qualifications

To succeed as our Marketing Automation Manager, you need:

• A Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• At least 3-5 years of hands-on experience in marketing automation roles.
• Deep proficiency in leading platforms such as Marketo, Pardot, HubSpot, Eloqua, or similar.
• Strong experience with CRM integrations, particularly Salesforce or Microsoft Dynamics.
• Proven analytical skills with tools like Google Analytics, Tableau, or platform-native reporting.
• Demonstrated success in A/B testing, lead scoring, and personalization strategies.
• Knowledge of data privacy laws and best practices for compliant marketing.
• Excellent communication skills for cross-functional collaboration and stakeholder reporting.
• Ability to stay ahead of industry trends, including AI-driven automation and emerging martech.

Bonus points for certifications in marketing automation platforms or experience in B2B environments.

Why Join Us

At Robert Half, we empower professionals to achieve their full potential. As a Marketing Automation Manager, you'll benefit from our industry-leading resources, ongoing training, and a supportive culture that values innovation. Enjoy a competitive salary range of $95,000 - $125,000 (based on experience), comprehensive benefits including health coverage, 401(k) matching, generous PTO, and professional development opportunities.

Join a team that's redefining talent solutions in Charlotte, NC, and contribute to campaigns that make a real impact. Robert Half offers career mobility, flexible work options, and exposure to Fortune 500 clients. Apply today to elevate your marketing automation career with us!

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