Marketing Automation Specialist – Join Robert Half in Atlanta, GA

Are you a Marketing Automation Specialist passionate about driving revenue through intelligent automation? Robert Half is seeking a talented professional for a contract position in Atlanta, Georgia. This onsite 4 days/week role offers 40 hours per week and the chance to work with cutting-edge marketing technology at a dynamic organization. If you excel at building sophisticated workflows, optimizing campaigns, and turning data into business growth, this opportunity is for you.

About the Role

As a Marketing Automation Specialist with Robert Half, you'll be the technical backbone of the marketing team. Your expertise will transform manual processes into efficient, scalable automation strategies that fuel lead generation, nurture prospects through the funnel, and maximize campaign ROI. Working closely with marketing, sales, and revenue operations teams, you'll ensure seamless alignment between technology and business objectives.

This contract role offers the perfect blend of hands-on platform management and strategic optimization. You'll gain exposure to enterprise-level marketing stacks while enjoying the flexibility of a 4-day onsite requirement in vibrant Atlanta, GA. With Robert Half's extensive network, this position opens doors to long-term career opportunities in the competitive Atlanta marketing technology landscape.

Key Responsibilities

Campaign Building & Management

• Design, build, and deploy automated multi-channel campaigns across platforms like Marketo, Pardot, HubSpot, or Eloqua
• Create complex multi-step workflows for lead nurturing, scoring, and progression
• Develop personalized email templates using HTML/CSS with dynamic content blocks

Integration & Technical Expertise

• Integrate marketing automation platforms with CRM systems (Salesforce, Dynamics 365, HubSpot CRM)
• Configure API connections and webhooks for real-time data synchronization
• Implement tracking pixels, forms, and landing pages for lead capture

Performance Optimization & Analytics

• Monitor campaign performance using key metrics (open rates, click-through rates, conversion rates, ROI)
• Conduct A/B testing and multivariate experiments to continuously improve results
• Generate executive-level dashboards and performance reports

Data Management & Strategy

• Maintain data quality through regular hygiene processes and deduplication
• Build sophisticated segmentation strategies based on behavior, demographics, and firmographics
• Develop lead scoring models aligned with sales-qualified lead criteria

Required Qualifications

To succeed in this Marketing Automation Specialist role, you'll need:

• 3-5+ years hands-on experience with marketing automation platforms
• Proven expertise in CRM integration and marketing technology stacks
• Strong analytical skills with experience in Google Analytics, marketing automation reporting
• Technical proficiency in HTML, CSS, JavaScript for template customization
• Excellent project management skills with ability to manage multiple priorities
• Experience with lead scoring, nurturing programs, and revenue funnel optimization
• Bachelor's degree in Marketing, Business Administration, Computer Science, or related field
• Marketing automation certifications (Marketo Certified Expert, Pardot Specialist, HubSpot Diamond) highly preferred

Bonus skills include experience with marketing orchestration platforms, account-based marketing (ABM) automation, or marketing performance management tools.

Why Join Robert Half?

Robert Half is the world's first and largest specialized talent solutions firm. We connect skilled professionals like you with exciting contract opportunities at leading organizations throughout Atlanta and beyond.

• Competitive Compensation: Market-leading hourly rates with weekly direct deposit
• Flexible Work Model: 4 days onsite in modern Atlanta offices, 1 day remote
• Career Growth: Access to 100+ Robert Half offices nationwide and global opportunities
• Professional Development: Free training, certifications, and skill-building workshops
• Comprehensive Benefits: Medical, dental, vision, 401(k), paid time off for eligible contractors
• Prestigious Clients: Work with Fortune 500 companies and innovative startups

Atlanta's marketing technology scene is booming, and Robert Half puts you at the center of it. With our unmatched network and reputation, you'll build relationships that advance your career long after this contract ends.

Ready to automate your career to the next level? Apply today and join Robert Half's elite team of Marketing Automation Specialists driving business success across Atlanta, Georgia, United States.

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