About the Role

Are you passionate about crafting email strategies that captivate audiences and drive measurable business results? Join our client's dynamic team in Chicago, Illinois, as a Marketing Automation Specialist through Robert Half. In this pivotal role, you'll harness cutting-edge marketing automation platforms to build, execute, and optimize email campaigns that boost customer engagement, foster loyalty, and accelerate revenue growth. This full-time position offers the chance to work with industry-leading tools like Marketo, Selligent, HubSpot, and Eloqua, while collaborating with creative and marketing teams to deliver personalized, high-impact communications.

Chicago's thriving marketing scene provides the perfect backdrop for this opportunity, where you'll contribute to innovative email marketing initiatives in a fast-paced environment. Whether you're refining automated workflows, analyzing performance metrics, or experimenting with personalization tactics, your expertise will directly influence campaign success and business outcomes. If you thrive on data-driven decision-making and creative problem-solving, this Marketing Automation Specialist role is your gateway to career advancement with Robert Half's esteemed client.

Key Responsibilities

Campaign Development and Execution

Take ownership of building and deploying targeted email campaigns and sophisticated automated workflows. Leverage platforms such as Marketo, Selligent, HubSpot, and Eloqua to create seamless customer journeys that resonate with diverse audiences. Design visually stunning email templates for operational updates, product promotions, and alert notifications, ensuring every element aligns meticulously with brand guidelines and voice.

Performance Analysis and Optimization

Dive deep into email metrics—including open rates, click-through rates (CTR), incremental revenue, engagement scores, and retention rates—to uncover insights that fuel continuous improvement. Conduct rigorous A/B testing on subject lines, copy variations, creative assets, and optimal send times. Synthesize test results and iteratively refine strategies to maximize ROI and audience interaction.

Innovation and Collaboration

Push the boundaries of email marketing by experimenting with advanced features like hyper-personalization, interactive content modules, and embedded video elements. Partner closely with creative teams and marketing stakeholders to map out customer journeys, curate tailored content, and strategically place compelling calls-to-action (CTAs). Benchmark your campaigns against industry standards, define ambitious KPIs, and track progress toward revenue and engagement goals.

List Management and Compliance

Maintain pristine email list health through proactive hygiene practices, deliverability monitoring, and adherence to stringent compliance standards, including CAN-SPAM and GDPR. Employ testing tools like Litmus to guarantee pixel-perfect rendering across all devices, email clients, and browsers, minimizing technical glitches and enhancing user experience.

Required Qualifications

To excel as our Marketing Automation Specialist, bring 3+ years of hands-on experience in email marketing automation. Proficiency with at least two of the following platforms is essential: Marketo, Selligent, HubSpot, or Eloqua. You should possess a proven track record in analyzing key metrics, executing A/B tests, and optimizing campaigns for peak performance.

Strong technical skills in email template design, HTML/CSS, and tools like Litmus are required, alongside a keen eye for brand-aligned creative execution. Excellent analytical abilities, with expertise in tools like Google Analytics or platform-native reporting, will set you apart. Soft skills matter too: outstanding collaboration, proactive problem-solving, and a results-oriented mindset are non-negotiable. A bachelor's degree in Marketing, Communications, or a related field is preferred, and familiarity with Chicago's marketing landscape is a plus.

Why Join Us

Partnering with Robert Half means accessing top-tier opportunities with leading Chicago employers. Enjoy a competitive salary range of $70,000–$95,000 (based on experience), plus a robust benefits package including health coverage, 401(k) matching, PTO, and professional growth programs. Work in a supportive, innovative culture that values work-life balance and career progression. Apply now to elevate your email marketing career in the heart of Chicago—your next big opportunity awaits!