Marketing Business Analyst - Eden Prairie, MN

Join Robert Half's talented pool of professionals as a Marketing Business Analyst in the vibrant city of Eden Prairie, Minnesota. This exciting contract opportunity offers $38 per hour and puts you at the heart of innovative marketing strategies for a leading organization. As a key player in tracking campaign performance and delivering data-driven insights, you'll collaborate with dynamic marketing and sales teams to create powerful dashboards that drive business growth. Eden Prairie, located in the heart of the Twin Cities metro area, provides an ideal setting with its blend of suburban tranquility and proximity to major corporate hubs.

About the Role

The Marketing Business Analyst plays a crucial role in transforming raw marketing data into strategic intelligence. You'll dive deep into campaign performance across digital channels, social media, email marketing, and paid advertising to uncover actionable insights. This position requires a blend of technical analytics expertise and business acumen to bridge the gap between marketing execution and strategic decision-making. Working closely with cross-functional teams and offshore partners, you'll ensure data accuracy and consistency while identifying opportunities to optimize marketing ROI. This contract role offers immediate impact and professional growth within Robert Half's extensive network of top-tier clients.

Key Responsibilities

Your day-to-day will be dynamic and impactful:

• Conduct comprehensive analysis of marketing campaign performance, identifying trends, patterns, and opportunities for optimization across multi-channel strategies.
• Design, develop, and maintain interactive dashboards using tools like Tableau, Power BI, or Google Data Studio to visualize key performance indicators (KPIs) in real-time.
• Partner with marketing, sales, and operations teams to align reporting frameworks and ensure seamless data flow between departments.
• Monitor and enhance tracking implementations across websites, CRM systems, and advertising platforms to capture accurate attribution data.
• Lead process improvement initiatives, streamlining reporting workflows and automating repetitive tasks to boost team efficiency.
• Manage end-to-end reporting for marketing campaigns, from data collection to executive-level presentations with clear recommendations.
• Perform deep-dive analyses to support A/B testing, customer segmentation, and predictive modeling for future campaign planning.
• Coordinate with offshore analytics teams to maintain global reporting standards and data integrity.
• Integrate marketing data with sales operations systems like Salesforce to provide holistic customer journey insights.
• Present complex findings to C-suite stakeholders through compelling visualizations and executive summaries.

Required Qualifications

To succeed in this role, you'll bring:

• Bachelor's degree in Marketing, Business Analytics, Statistics, Data Science, or equivalent experience.
• 3-5 years of hands-on experience in marketing analytics, business intelligence, or similar analytical roles.
• Advanced proficiency in SQL, Excel, and visualization tools (Tableau, Power BI, Looker).
• Demonstrated experience with marketing platforms including Google Analytics, Adobe Analytics, Marketo, or HubSpot.
• Strong understanding of marketing attribution models, funnel analysis, and multi-touch attribution.
• Excellent communication skills with experience presenting to non-technical stakeholders.
• Proven ability to manage projects with offshore teams and maintain data governance standards.
• Analytical mindset with a track record of driving measurable business impact through data insights.

Bonus skills include Python/R for advanced analytics, experience with marketing mix modeling, and familiarity with privacy regulations like GDPR/CCPA.

Why Join Us

Robert Half offers more than just a job - we provide a career launchpad. This $38/hour contract position in Eden Prairie, MN, comes with the potential for long-term placement and exposure to Fortune 500 marketing operations. Enjoy weekly pay, access to our industry-leading training portal, and networking opportunities across Minnesota's thriving business community. Our supportive team environment fosters innovation and work-life balance, with hybrid work options available. Eden Prairie's excellent quality of life, top-rated schools, and proximity to Minneapolis-St. Paul International Airport make it perfect for professionals seeking growth without urban hustle.

Marketing Business Analyst roles are in high demand as companies increasingly rely on data to optimize digital strategies. With Robert Half's 70+ years of staffing expertise, you'll gain unparalleled market exposure and skill development. Apply today to elevate your analytics career in one of Minnesota's premier business destinations!