Marketing Demand Generation Specialist – Join Robert Half in Atlanta, GA

Are you a results-driven marketing professional passionate about driving pipeline growth and revenue through innovative demand generation strategies? Robert Half is seeking a talented Marketing Demand Generation Specialist for an exciting contract opportunity in Atlanta, Georgia, United States. This onsite role (4 days/week, 40 hours/week) offers the chance to plan and execute high-impact campaigns that fuel business growth. If you thrive in collaborative environments and have a knack for multi-channel marketing, this position is your next career move.

About the Role

In this dynamic contract position, you'll be at the heart of the marketing team, responsible for developing and launching full-funnel demand generation campaigns that generate qualified leads, build robust sales pipelines, and directly contribute to revenue goals. Working closely with sales, marketing, and creative teams, you'll create targeted programs using email nurturing, paid advertising, webinars, social media, and more. This role is perfect for a strategic thinker who loves data, optimization, and cross-functional partnerships. Based in vibrant Atlanta, GA, you'll enjoy a hybrid schedule with 4 onsite days per week, providing the structure needed for seamless team collaboration while offering one remote day for flexibility.

Robert Half places top talent in premier organizations, and this opportunity connects you with a forward-thinking company leveraging cutting-edge martech tools. Expect to influence campaign strategy from ideation to execution, measuring success through KPIs like MQLs, SQLs, conversion rates, and ROI. With Atlanta's booming tech and business scene, this role positions you for high visibility and potential long-term opportunities.

Key Responsibilities

Your impact will be immediate and measurable. Key duties include:

• Developing and executing multi-channel demand generation campaigns across email, social, PPC, webinars, and events to generate high-quality leads.
• Tracking campaign performance using analytics tools, reporting on metrics like lead volume, pipeline influence, and revenue attribution against goals.
• Optimizing campaigns in real-time based on A/B testing, audience segmentation, and performance data to boost conversions and maximize ROI.
• Partnering with sales teams to align marketing initiatives with pipeline targets, ensuring seamless handoffs and shared success.
• Collaborating with creative teams to produce compelling assets, landing pages, and messaging tailored to buyer journeys.
• Managing campaign budgets efficiently while scaling high-performing tactics.
• Supporting account-based marketing (ABM) efforts for key accounts to drive personalized engagement.
• Leveraging marketing automation platforms like Marketo or HubSpot for lead nurturing and scoring.

This role demands a proactive approach, blending creativity with analytical rigor to deliver tangible business results.

Required Qualifications

To excel, you'll bring:

• 3+ years of hands-on demand generation experience in B2B marketing environments.
• Proven success in multi-channel campaign management with measurable lead and revenue growth.
• Strong proficiency in analytics tools (Google Analytics, Tableau) and CRMs (Salesforce, HubSpot).
• Experience with marketing automation and personalization technologies.
• Excellent communication skills for cross-team collaboration.
• Bachelor's degree in Marketing, Communications, Business, or equivalent.
• Comfortable in a fast-paced, onsite-heavy environment (4 days/week in Atlanta).
• Data-driven mindset with A/B testing and optimization expertise.

Bonus: Familiarity with Atlanta's market dynamics and tech sector.

Why Join Us?

Partner with Robert Half for unparalleled support and exposure. Enjoy competitive pay (estimated $85,000-$110,000 annualized equivalent), weekly payouts, and access to our extensive network for future roles. Work in Atlanta's thriving business hub, surrounded by innovative teams and modern offices. Benefit from professional growth resources, including training and career coaching. This contract offers stability (40 hrs/week) with the potential for extension or conversion. SEO keywords: demand generation jobs Atlanta, marketing campaigns GA, B2B lead gen specialist, Robert Half careers. Apply now to elevate your marketing career!