Marketing Manager - Drive Growth and Innovation at Robert Half

Join Robert Half as a Marketing Manager in the vibrant city of Atlanta, Georgia, and take charge of strategic marketing initiatives that propel brand awareness, customer engagement, and business expansion. This pivotal full-time role is perfect for seasoned marketing professionals who thrive on leading multi-channel campaigns, fostering cross-functional partnerships, and leveraging data-driven insights to achieve revenue goals. At Robert Half, a global leader in professional services, you'll play a key role in amplifying our message and supporting organizational success through innovative marketing strategies.

About the Role

As Marketing Manager, you'll be the architect of comprehensive marketing plans that align seamlessly with company objectives. Based in Atlanta, GA, this position offers the opportunity to work in a dynamic environment where your expertise in digital marketing, brand management, and performance analytics will directly impact business growth. Reporting to senior leadership, you'll oversee campaigns across diverse channels including social media, email, content marketing, and traditional media, ensuring every initiative resonates with target audiences and drives measurable results. With Robert Half's commitment to excellence, this role provides the platform to showcase your leadership while contributing to a company renowned for its talent solutions and industry impact.

Key Responsibilities

Strategic Planning & Execution

Lead the development and execution of annual and quarterly marketing plans that are tightly aligned with overarching company goals. Spearhead integrated marketing campaigns spanning digital platforms, social media, email automation, content creation, and traditional advertising. Stay ahead of the curve by conducting in-depth analysis of market trends, customer behaviors, and competitive landscapes to uncover untapped opportunities for growth and differentiation.

Campaign & Brand Management

Direct the creation of high-quality marketing assets, from compelling content and eye-catching graphics to impactful promotional materials. Uphold and enforce brand guidelines to maintain a cohesive messaging and visual identity across all touchpoints. Orchestrate product launches, promotional events, and sales support activities that generate buzz and accelerate revenue streams.

Team & Project Leadership

Build and mentor a high-performing marketing team, while effectively managing relationships with external agencies and partners. Foster collaboration with sales, product development, creative services, and executive teams to ensure marketing efforts are synchronized with broader business strategies. Vigilantly oversee project timelines, budgets, and key performance metrics to deliver results on time and within scope.

Data & Performance Optimization

Monitor critical marketing KPIs using advanced analytics tools, delivering insightful performance reports to stakeholders. Track return on investment (ROI) for all campaigns and proactively recommend optimizations to enhance effectiveness and efficiency. Harness data to refine content strategies, audience targeting, and overall campaign performance, ensuring continuous improvement and maximum impact.

Required Qualifications

To excel in this Marketing Manager position at Robert Half, candidates should hold a Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline. We seek individuals with 5+ years of progressive marketing experience, including at least 2 years in a leadership capacity. A proven track record in executing successful multi-channel campaigns is essential, complemented by deep knowledge of digital marketing tools, social media platforms, SEO best practices, and email marketing automation.

Strong analytical skills are non-negotiable, with hands-on experience in tools like Google Analytics, HubSpot, or equivalent platforms. Exceptional project management abilities, including budget oversight and timeline adherence, are required. You must demonstrate superior communication and interpersonal skills to thrive in cross-functional environments. Familiarity with Atlanta's dynamic market, customer behavior analysis, and competitive intelligence will set you apart. Advanced proficiency in Microsoft Office Suite, CRM systems, and marketing automation software is highly desirable.

Why Join Us

Robert Half offers more than just a job—it's a career-launching opportunity in Atlanta's thriving business hub. Enjoy a competitive salary estimated at $110,000 - $150,000 annually, based on experience, plus performance bonuses. Our comprehensive benefits package includes health, dental, and vision insurance, 401(k) with company match, generous PTO, and flexible hybrid work options. Invest in your growth with professional development programs, tuition reimbursement, and access to industry-leading tools.

Be part of a collaborative culture that values innovation, diversity, and work-life balance. With Robert Half's global reach and local expertise, you'll gain exposure to cutting-edge marketing practices while contributing to meaningful client successes. Atlanta's booming economy, rich cultural scene, and strategic location make it the ideal backdrop for your professional journey. Apply now to elevate your career as our next Marketing Manager and help shape the future of professional services marketing.