Marketing Manager - Drive Digital Success in Charlotte, NC

Join Robert Half in finding your next career move as a Marketing Manager in the heart of Charlotte, North Carolina. This exciting contract-to-permanent role offers the chance to lead digital marketing initiatives for a B2B distributor specializing in screen printing and digital printing solutions. If you're passionate about ecommerce, content creation, SEO, and leveraging AI tools to supercharge campaigns, this position is your opportunity to make a lasting impact. Based on-site in Charlotte, United States, you'll collaborate with sales and service teams to navigate long sales cycles and technical product offerings while boosting online presence and customer engagement.

About the Role

As a Marketing Manager, you'll be the driving force behind our client's digital transformation. Oversee Shopify ecommerce operations, craft compelling photo and video content, and deploy social media strategies that resonate with B2B audiences in the printing industry. This role demands a blend of creativity, analytical prowess, and technical savvy, particularly in optimizing platforms for search engines and streamlining workflows with AI. With Charlotte's booming business scene, you'll thrive in a dynamic environment where your expertise in digital tools directly influences revenue growth and brand loyalty. Perfect for seasoned marketers eager to transition from contract to permanent employment, this position emphasizes innovation in content strategies tailored to niche markets like screen printing and digital printing.

Key Responsibilities

Your day-to-day will be hands-on and impactful. Manage the Shopify ecommerce platform end-to-end: curate product listings, organize collections, and ensure seamless functionality to enhance user experience and conversions. Harness your creative talents to develop photo and video content that showcases products, supports educational content, and sparks customer interaction across channels.

Leverage AI tools to automate and optimize marketing processes, from campaign personalization to data analysis, saving time and amplifying results. Close partnership with sales and service teams is crucial—align your strategies with their insights on long sales cycles and complex technical products. Vigilantly monitor performance metrics using analytics tools to spot trends, measure ROI, and pivot for continuous improvement.

Build robust social media strategies to elevate brand awareness, foster community, and drive traffic. Design and execute email marketing campaigns that nurture B2B leads with targeted, value-driven messaging. Specialize in content strategies for screen printing and digital printing sectors, ensuring relevance and authority. Prioritize SEO optimization for all web content to climb search rankings and attract organic traffic. Finally, commit to lifelong learning by tracking industry trends and integrating fresh techniques into your playbook.

Required Qualifications

The ideal candidate brings 3-5+ years in digital marketing, with hands-on Shopify experience and a portfolio of multimedia content. Proficiency in AI-driven marketing tools (e.g., ChatGPT, Jasper, or automation platforms) is essential, alongside expertise in Google Analytics, SEO tools like SEMrush or Ahrefs, and email platforms such as Klaviyo or Mailchimp. Deep understanding of B2B models, especially in distributor or service-oriented businesses with extended sales processes, sets you apart.

You'll need strong collaboration skills to bridge marketing with sales/service, plus analytical chops to interpret data and forecast trends. Knowledge of the printing industry—screen printing techniques, digital workflows—is a plus. A bachelor's degree in Marketing, Business, or a related field is required, and Charlotte-area candidates preferred for on-site work. Bonus points for proven results in ecommerce growth, social media ROI, or SEO-driven traffic surges.

Why Join Us?

This Robert Half opportunity isn't just a job—it's a launchpad for your marketing career in Charlotte, NC. Enjoy the stability of a contract-to-permanent path, competitive pay reflecting the $38/hour context (estimated $75K-$95K annually), and immersion in a forward-thinking team. Charlotte's vibrant economy, coupled with our client's innovative edge in printing solutions, means real growth potential. Work with state-of-the-art tools, influence strategy at a high level, and contribute to a company that's reshaping B2B digital marketing. Apply now through Robert Half and elevate your career in one of America's fastest-growing cities. Keywords: Marketing Manager jobs Charlotte NC, Shopify expert, digital marketing SEO, B2B ecommerce roles.