About the Role

Robert Half is proud to partner with a leading innovator in the eye care industry to find a dynamic Marketing Manager in Glendora, California. This full-time position offers a salary up to $140,000 and is perfect for a strategic thinker with hands-on experience in ophthalmic and optometric marketing. You'll lead high-impact campaigns that drive product adoption, enhance customer loyalty, and position our client's brands as leaders in clinical and retail eye care solutions. If you thrive in fast-paced environments blending clinical messaging, competitive analysis, and retail strategies, this Marketing Manager job in Glendora, CA is your opportunity to make a tangible difference in patient care and healthcare practitioner engagement.

In this role, you'll spearhead integrated marketing programs tailored to eye care professionals, from optometrists to ophthalmologists. Expect to collaborate with cross-functional teams, leverage data-driven insights, and navigate regulatory landscapes to deliver compliant, resonant campaigns. Glendora's vibrant community and proximity to Los Angeles make it an ideal hub for professionals seeking work-life balance while advancing in the competitive healthcare marketing field.

Key Responsibilities

Strategic Planning and Execution

Develop and implement comprehensive annual marketing plans for key product lines in the ophthalmic and optometric sectors. Ensure every initiative aligns seamlessly with broader organizational objectives, driving revenue growth and market penetration. You'll craft strategies that highlight product benefits, differentiate from competitors, and foster long-term customer relationships.

Product Launches and Campaign Leadership

Lead the coordination and execution of new product launches, creating multi-channel campaigns that resonate with target audiences including eye care practitioners and patients. From concept to rollout, you'll manage timelines, creative assets, and performance metrics to ensure launches exceed expectations.

Partnerships and Engagement

Partner closely with sales teams and key opinion leaders (KOLs) to design innovative programs that support clinical practices and elevate patient care outcomes. Additionally, manage collaborations with industry associations to expand market reach and build strategic alliances. Organize continuing education events, webinars, and hands-on workshops to engage healthcare professionals and demonstrate product superiority.

Analytics, Compliance, and Operations

Monitor campaign performance using advanced analytics tools, making data-backed adjustments to optimize ROI, lead quality, and engagement rates. Work hand-in-hand with regulatory and compliance teams to guarantee all materials adhere to stringent industry standards. Oversee marketing budgets, vendor relationships, and project timelines for maximum efficiency.

Required Qualifications

To succeed as our Marketing Manager, you need a Bachelor's degree in Marketing, Business, Communications, or a related field, coupled with 5+ years of progressive experience in healthcare marketing—ideally in eye care. Key skills include strategic marketing planning, product launch expertise, clinical messaging, competitive positioning, retail marketing strategies, marketing analytics (e.g., Google Analytics, CRM tools), sales collaboration, KOL management, regulatory compliance, and budget oversight.

Candidates should demonstrate a proven track record of executing integrated campaigns, strong project management abilities, and the capacity to thrive in regulated environments. Excellent communication, analytical thinking, and adaptability are essential. Experience in ophthalmic/optometric sectors is highly preferred, along with familiarity with tools like HubSpot, Marketo, or Salesforce for campaign tracking.

Why Join Us

Join Robert Half and our esteemed client for more than just a job—it's a career-defining opportunity in Glendora, CA. Enjoy a competitive salary up to $140,000, comprehensive benefits including health insurance, 401(k) matching, PTO, and professional growth support. Our hybrid work model offers flexibility, while wellness programs promote your well-being.

Be part of a mission-driven team revolutionizing eye care through innovative marketing. Advance your expertise in a supportive environment with performance bonuses, tuition reimbursement, and access to industry networks. Robert Half's reputation for excellence ensures stability and endless possibilities. Apply now for this Marketing Manager role in eye care and elevate your career in California's thriving healthcare market. Keywords: ophthalmic marketing jobs, optometric marketing careers, healthcare marketing Glendora CA.