About the Role

Robert Half is thrilled to present an exciting opportunity for a Senior Marketing Manager in the vibrant city of Irvine, California. This pivotal full-time position is perfect for a strategic thinker passionate about B2B marketing, retail partnerships, and driving measurable sales growth. Whether based in Irvine or our San Diego location, you'll lead comprehensive marketing strategies that propel our clients' brands to new heights. With a competitive salary starting at $100,000, this role offers the chance to work with industry giants like Lowe's, Home Depot, and Walmart, optimizing multi-channel campaigns and leveraging data-driven insights for maximum impact.

In this dynamic role, you'll translate complex data into actionable strategies, foster brand awareness, and execute innovative campaigns across paid media, social platforms, and influencer partnerships. Irvine, CA, known as the heart of Orange County's tech and business hub, provides an ideal backdrop for marketing professionals seeking to make a tangible difference. Join Robert Half, a leader in professional services, and elevate your career while contributing to high-stakes B2B initiatives that deliver real results.

Key Responsibilities

As our Senior Marketing Manager, your days will be filled with high-impact tasks designed to supercharge sales and brand presence:

• Develop and implement robust B2B marketing strategies specifically tailored to drive sales growth among key retail partners.
• Collaborate seamlessly with divisional leaders, ensuring all marketing efforts are perfectly aligned with overarching business objectives.
• Spearhead the creation and management of diverse campaigns spanning paid media, organic social media, and cutting-edge influencer strategies.
• Oversee retail-focused content marketing initiatives, optimizing product visibility, customer engagement, and conversion rates.
• Leverage advanced analytics and data tools to uncover innovation opportunities and enhance campaign performance continuously.
• Coordinate comprehensive go-to-market plans for exciting new product launches and high-profile promotional efforts.
• Cultivate and manage strategic relationships with major retail partners including Lowe's, Home Depot, and Walmart to amplify brand presence.
• Optimize marketing automation tools and streamline processes for superior efficiency and superior outcomes.
• Conduct in-depth analysis of campaign performance, delivering detailed, insightful reports to stakeholders for informed decision-making.
• Remain at the forefront of industry trends, best practices, and emerging technologies to keep our marketing strategies competitive and forward-thinking.

Required Qualifications

To thrive in this Senior Marketing Manager position at Robert Half in Irvine, CA, we seek candidates with:

• A Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• At least 5-7 years of progressive experience in B2B marketing, with a focus on management-level roles.
• Demonstrated success in driving sales growth through innovative marketing campaigns and retail partnerships.
• Hands-on experience managing relationships with big-box retailers like Lowe's, Home Depot, and Walmart.
• Advanced proficiency in analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
• Expertise in multi-channel marketing, including paid search, social media advertising, SEO, and influencer collaborations.
• Strong command of marketing automation software like HubSpot, Marketo, or Pardot.
• Exceptional project management skills, with the ability to juggle multiple priorities in a fast-paced environment.
• Outstanding communication and interpersonal skills for cross-functional collaboration and stakeholder reporting.
• A data-driven mindset, with proven ability to turn insights into high-ROI strategies.

Bonus points for experience in the retail or consumer goods sector, CRM expertise, and a track record of launching successful product campaigns.

Why Join Us

At Robert Half, we don't just offer a job—we provide a launchpad for your marketing career. Enjoy a competitive salary range of $100,000 to $120,000, plus performance bonuses that reward your impact. Our comprehensive benefits package includes top-tier health, dental, and vision insurance; a 401(k) with generous company matching; ample PTO; and flexible hybrid work options between Irvine and San Diego.

Immerse yourself in a collaborative culture that values innovation, professional growth, and work-life balance. With ongoing training, wellness programs, and clear paths for advancement, you'll have the tools to excel. Robert Half is committed to diversity and inclusion, fostering an environment where your ideas drive success. Apply now for this Marketing Manager role in Irvine, California, and be part of a team that's reshaping B2B marketing. Keywords: B2B marketing jobs Irvine CA, senior marketing manager careers, retail marketing specialist, data-driven marketing roles.