About the Marketing Specialist Role at Robert Half

Join Robert Half's dynamic team as a Marketing Specialist in Houston, Texas, United States. This exciting contract-to-permanent position offers a prime opportunity for a motivated professional to drive impactful marketing initiatives. You'll play a pivotal role in creating engaging content, optimizing digital performance, and executing inbound marketing strategies that boost brand visibility and lead generation. If you're passionate about SEO, content strategy, and digital innovation, this role in the heart of Houston's thriving business scene is perfect for you. Robert Half, a leader in professional services, values creativity and results-driven marketers who can elevate our digital presence.

Why This Role Stands Out

In this position, you'll work on high-visibility projects, from website revamps to lead nurturing campaigns, using cutting-edge tools like WordPress and Google Analytics. Houston, TX, offers a vibrant market for marketing careers, and Robert Half provides the platform to grow from contract to permanent employment while contributing to real business growth.

Key Responsibilities

As our Marketing Specialist, you'll wear multiple hats in a fast-paced environment. Your core duties include:

• Developing and executing comprehensive content strategies, leveraging WordPress for seamless website updates, optimization, clarity, engagement, and superior SEO performance.
• Creating and managing new website pages, refreshing legacy content, and fine-tuning blog posts to enhance user experience and search engine visibility.
• Designing high-converting landing pages, lead nurturing workflows, and other digital assets to automate follow-ups and maximize conversions.
• Tracking and analyzing content performance via Google Analytics and additional tools, delivering actionable insights to refine and elevate marketing campaigns.
• Conducting rigorous A/B testing on websites and landing pages to boost conversion rates, all while strictly adhering to SEO best practices.
• Collaborating closely with cross-functional teams, such as social media and media specialists, to ensure content aligns with overarching digital marketing goals.
• Assisting in newsletter creation, marketing operations, event follow-up campaigns, and developing promotional materials that resonate with audiences.
• Managing website forms efficiently to capture leads and route them seamlessly through the sales funnel.
• Contributing to advanced marketing automation strategies, workflow optimization, and staying ahead of industry trends through continuous learning.
• Repurposing existing content across diverse channels to amplify reach, engagement, and overall marketing impact.

Daily Impact

Expect a blend of creative and analytical work, where your efforts directly influence lead generation and brand growth in Houston's competitive market.

Required Qualifications

To excel as our Marketing Specialist, bring the following expertise:

• Proven experience with WordPress for content management and website optimization.
• Strong proficiency in Google Analytics for data-driven performance analysis.
• Expertise in SEO best practices, A/B testing, and conversion rate optimization.
• Demonstrated skills in content creation, digital asset design, and lead nurturing.
• Familiarity with marketing automation tools and workflow strategies.
• Collaborative spirit for working with social media, design, and sales teams.
• Experience managing website forms, newsletters, and event campaigns.
• Commitment to ongoing professional development and industry trends.

A bachelor's degree in Marketing, Communications, or a related field is preferred, along with 2+ years of hands-on digital marketing experience. Houston locals or those willing to relocate to Texas are ideal.

Why Join Us at Robert Half?

Robert Half offers more than just a job—it's a career launchpad. Enjoy a contract-to-permanent path with competitive pay estimated at $55,000-$65,000 annually (based on Houston market rates), reflecting the $27.71 hourly context. Benefit from a supportive, innovative culture in Houston, Texas, United States, where your contributions to SEO, content marketing, and digital strategies make a tangible difference. Grow professionally through collaboration, learning opportunities, and exposure to top-tier marketing projects. Be part of a team that's reshaping brand visibility in one of America's fastest-growing cities. Apply now to elevate your marketing career with Robert Half!

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