About the Martech Manager Role

Join Robert Half in revolutionizing marketing technology at our dynamic manufacturing firm in Doylestown, Pennsylvania. As a Martech Manager, you will spearhead the optimization of marketing technologies, data systems, and digital campaigns to fuel business growth. This pivotal full-time position demands a fusion of technical marketing prowess, analytical acumen, and seamless cross-functional collaboration. In a manufacturing-driven environment, you'll ensure streamlined processes, measurable outcomes, and strategic alignment with organizational objectives. If you're passionate about HubSpot, digital analytics, and driving ROI through innovative Martech solutions, this role offers an exciting opportunity to make a tangible impact.

Robert Half is a leader in professional services, connecting top talent with rewarding careers. This Martech Manager position is ideal for seasoned professionals eager to manage cutting-edge tools in an industrial context, optimizing everything from websites to lead nurturing workflows. With a competitive salary of $135,000, you'll thrive in a supportive setting focused on innovation and excellence.

Key Responsibilities

• Oversee the management and optimization of company websites and digital systems, ensuring superior user engagement, peak performance, and direct alignment with core business goals.
• Act as the authoritative marketing systems lead, forging strong partnerships with IT to maintain platforms that are secure, scalable, and fully compliant with industry standards.
• Strategically evaluate, implement, and manage marketing technology stacks—including expert-level HubSpot proficiency—to elevate campaign execution, automation capabilities, and advanced analytics.
• Craft and sustain precise reporting mechanisms and interactive dashboards that illuminate campaign performance, attribution modeling, and intricate multi-touch customer journeys.
• Empower campaign execution by designing sophisticated workflows, reusable templates, and intelligent automation processes that amplify efficiency and brand consistency.
• Harmonize lead management, intelligent scoring models, and routing protocols within HubSpot for flawless integration with sales teams and CRM ecosystems.
• Uphold unwavering data integrity while navigating global data privacy regulations, producing comprehensive documentation, training resources, and operational playbooks.
• Propel relentless continuous improvement via rigorous A/B testing, performance optimization, and iterative enhancements across all digital campaigns.
• Collaborate intimately with developers, external vendors, and stakeholders to diagnose issues, prioritize feature roadmaps, and orchestrate ambitious digital initiatives and future-proof projects.
• Foster cross-functional synergy with sales, product management, and operations teams, tailoring marketing initiatives to the unique demands of a manufacturing and industrial business.

Required Qualifications

To excel as our Martech Manager, candidates must possess a robust background in marketing technology within manufacturing or industrial sectors. Key qualifications include deep HubSpot expertise, proven success in digital platform optimization, and a track record of data-driven decision-making. Strong analytical skills for building dashboards and attribution models are essential, alongside knowledge of data privacy laws like GDPR and CCPA. Excellent collaboration abilities, technical aptitude for integrations, and a bachelor's degree in Marketing, IT, or Business are highly preferred. Experience with campaign automation, lead scoring, and vendor management will set you apart in this competitive landscape.

Why Join Us at Robert Half?

At Robert Half, we value innovation, growth, and work-life balance. This Martech Manager role offers a salary of $135,000, plus comprehensive benefits including health coverage, 401(k) matching, PTO, and professional development. Work in Doylestown, PA, amidst a collaborative culture that supports your career trajectory in Martech. SEO-optimized for top talent search, apply now to lead marketing transformation in manufacturing. (Word count: 728)