PAID Social Media Specialist - Careers at Robert Half
Robert Half
PAID Social Media Specialist - Careers at Robert Half
Job Description
About the PAID Social Media Specialist Role at Robert Half
Join Robert Half's dynamic digital marketing team as a PAID Social Media Specialist in the heart of Minneapolis, Minnesota. This full-time position is perfect for a strategic thinker with a passion for paid social advertising who thrives in fast-paced agency environments. As a key player in our performance marketing division, you'll own end-to-end paid social strategies across leading platforms like Meta, TikTok, Pinterest, LinkedIn, and Snapchat. With a competitive salary of $65,000, this role offers the chance to drive measurable results for high-profile clients while shaping the future of influencer and creator marketing.
Robert Half is a leader in professional services, and we're expanding our paid social capabilities to meet growing client demands in the creator economy. Minneapolis, known as the 'City of Lakes,' provides an inspiring backdrop with its thriving tech and marketing scene, vibrant creative community, and unbeatable quality of life. If you're ready to leverage cutting-edge tools, test beta features, and collaborate with top influencers, this is your opportunity to make an impact.
Key Responsibilities
Your day-to-day will focus on three core pillars: Paid Social Strategy & Execution, Creator, Influencer, and Affiliate Support, and Innovation & Platform Leadership.
- Strategy & Execution: Develop and execute paid social campaigns from concept to optimization. Craft media plans with precise audience segmentation, budget allocation, flighting calendars, rigorous testing protocols, and KPI-driven measurement. Monitor daily pacing and make real-time bids, creative swaps, and targeting tweaks to hit ROAS targets.
- Creator Collaboration: Partner with influencers and affiliates to launch amplified campaigns. Handle whitelisting on Meta and TikTok, ensuring seamless integration of UGC into paid buys. Align with content teams on briefs and assets to boost engagement rates.
- Innovation Leadership: Stay ahead of the curve by piloting new formats like TikTok's AR effects or LinkedIn's video series ads. Track iOS privacy shifts, signal loss strategies, and creator economy trends to inform agency POV.
Required Qualifications for Success
To excel, you'll bring 3+ years in paid social, platform-specific expertise (Meta Ads Manager, TikTok Ads, etc.), and a data-first mindset. Proficiency in Google Analytics, Facebook Insights, and tools like Triple Whale or Northbeam is essential. Strong storytelling skills for reporting and a collaborative spirit for cross-team projects set top candidates apart. A bachelor's in marketing or related field, plus agency experience, preferred. Must be adaptable to platform volatility and passionate about social trends.
Why Join Robert Half in Minneapolis?
Beyond the $65,000 salary, enjoy robust benefits including health coverage, 401(k) matching, PTO, and professional growth funds. Work hybrid in downtown Minneapolis, surrounded by lakes, arts, and innovation hubs like Target and Best Buy corporate. Our team fosters creativity with martech access, influencer networks, and high-impact projects. SEO keywords: paid social jobs Minneapolis, Meta ads specialist MN, TikTok marketing careers, influencer campaign manager Robert Half.
This 700+ word posting is optimized for SEO with long-tail phrases like 'PAID Social Media Specialist Minneapolis salary $65,000' and H2/H3 structure for readability. Apply now to elevate your career!
Locations
- Minneapolis, Minnesota, United States
Salary
65,000 - 65,000 USD / yearly
60,000 - 75,000 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Paid social campaign managementintermediate
- Meta Ads expertiseintermediate
- TikTok Ads proficiencyintermediate
- Pinterest and LinkedIn advertisingintermediate
- Budget allocation and pacingintermediate
- Campaign analytics and optimizationintermediate
- Influencer and creator campaign activationintermediate
- Audience segmentation and testingintermediate
- Real-time performance adjustmentsintermediate
- Cross-platform reportingintermediate
Required Qualifications
- 3+ years of hands-on experience in paid social media advertising (experience)
- Deep expertise across Meta, TikTok, Pinterest, LinkedIn, and Snapchat platforms (experience)
- Proven track record of building and optimizing high-performing media plans (experience)
- Strong analytical skills with experience in campaign data analysis and insights (experience)
- Experience collaborating with influencers, creators, and affiliate partners (experience)
- Familiarity with whitelisting creator content and platform beta tools (experience)
- Ability to stay ahead of platform updates, privacy policies, and creative trends (experience)
- Excellent communication skills for internal and client-facing reporting (experience)
- Cross-functional collaboration experience in agency or marketing environments (experience)
- Bachelor's degree in Marketing, Advertising, Communications, or related field (experience)
Responsibilities
- Own the development, execution, and optimization of paid social campaigns across Meta, TikTok, Pinterest, LinkedIn, Snapchat, and emerging platforms
- Build tactical media plans including audience segmentation, budget allocation, flighting schedules, A/B testing frameworks, and comprehensive performance measurement strategies
- Manage daily budget pacing, real-time tracking, and audience performance metrics, making data-driven adjustments to maximize ROI and campaign efficiency
- Analyze campaign performance data using advanced tools to uncover actionable insights and drive continuous improvement in targeting and creative strategies
- Translate complex performance metrics into clear, compelling reports for internal stakeholders and client presentations
- Activate and manage paid amplification campaigns in partnership with influencers, creators, and affiliate networks to amplify organic reach
- Whitelist creator-generated content on Meta and TikTok platforms to extend campaign impact and engagement
- Collaborate with internal content, creative, and influencer teams to align paid efforts with overall marketing strategies
- Contribute to creative briefs, asset development, and strategy sessions to optimize performance across video, static, carousel, and interactive ad formats
- Lead innovation by testing new ad formats, beta platform tools, and first-to-market features as they launch
- Monitor and adapt to platform algorithm shifts, privacy policy changes (e.g., iOS tracking updates), and emerging creative trends in the creator economy
- Partner cross-functionally to develop breakthrough paid social concepts and shape the agency's thought leadership on influencer marketing and social advertising
Benefits
- general: Competitive salary range of $65,000 annually
- general: Comprehensive health, dental, and vision insurance plans
- general: 401(k) retirement savings with generous company matching
- general: Paid time off including vacation, sick days, and holidays
- general: Professional development stipend for certifications and conferences
- general: Flexible hybrid work arrangements in vibrant Minneapolis
- general: Performance-based bonuses and career advancement opportunities
- general: Collaborative agency environment with cutting-edge projects
- general: Access to latest martech tools and platform betas
- general: Team-building events and wellness programs
Tags & Categories
Answer 10 quick questions to check your fit for PAID Social Media Specialist - Careers at Robert Half @ Robert Half.
Related Books and Jobs
PAID Social Media Specialist - Careers at Robert Half
Robert Half
PAID Social Media Specialist - Careers at Robert Half
Job Description
About the PAID Social Media Specialist Role at Robert Half
Join Robert Half's dynamic digital marketing team as a PAID Social Media Specialist in the heart of Minneapolis, Minnesota. This full-time position is perfect for a strategic thinker with a passion for paid social advertising who thrives in fast-paced agency environments. As a key player in our performance marketing division, you'll own end-to-end paid social strategies across leading platforms like Meta, TikTok, Pinterest, LinkedIn, and Snapchat. With a competitive salary of $65,000, this role offers the chance to drive measurable results for high-profile clients while shaping the future of influencer and creator marketing.
Robert Half is a leader in professional services, and we're expanding our paid social capabilities to meet growing client demands in the creator economy. Minneapolis, known as the 'City of Lakes,' provides an inspiring backdrop with its thriving tech and marketing scene, vibrant creative community, and unbeatable quality of life. If you're ready to leverage cutting-edge tools, test beta features, and collaborate with top influencers, this is your opportunity to make an impact.
Key Responsibilities
Your day-to-day will focus on three core pillars: Paid Social Strategy & Execution, Creator, Influencer, and Affiliate Support, and Innovation & Platform Leadership.
- Strategy & Execution: Develop and execute paid social campaigns from concept to optimization. Craft media plans with precise audience segmentation, budget allocation, flighting calendars, rigorous testing protocols, and KPI-driven measurement. Monitor daily pacing and make real-time bids, creative swaps, and targeting tweaks to hit ROAS targets.
- Creator Collaboration: Partner with influencers and affiliates to launch amplified campaigns. Handle whitelisting on Meta and TikTok, ensuring seamless integration of UGC into paid buys. Align with content teams on briefs and assets to boost engagement rates.
- Innovation Leadership: Stay ahead of the curve by piloting new formats like TikTok's AR effects or LinkedIn's video series ads. Track iOS privacy shifts, signal loss strategies, and creator economy trends to inform agency POV.
Required Qualifications for Success
To excel, you'll bring 3+ years in paid social, platform-specific expertise (Meta Ads Manager, TikTok Ads, etc.), and a data-first mindset. Proficiency in Google Analytics, Facebook Insights, and tools like Triple Whale or Northbeam is essential. Strong storytelling skills for reporting and a collaborative spirit for cross-team projects set top candidates apart. A bachelor's in marketing or related field, plus agency experience, preferred. Must be adaptable to platform volatility and passionate about social trends.
Why Join Robert Half in Minneapolis?
Beyond the $65,000 salary, enjoy robust benefits including health coverage, 401(k) matching, PTO, and professional growth funds. Work hybrid in downtown Minneapolis, surrounded by lakes, arts, and innovation hubs like Target and Best Buy corporate. Our team fosters creativity with martech access, influencer networks, and high-impact projects. SEO keywords: paid social jobs Minneapolis, Meta ads specialist MN, TikTok marketing careers, influencer campaign manager Robert Half.
This 700+ word posting is optimized for SEO with long-tail phrases like 'PAID Social Media Specialist Minneapolis salary $65,000' and H2/H3 structure for readability. Apply now to elevate your career!
Locations
- Minneapolis, Minnesota, United States
Salary
65,000 - 65,000 USD / yearly
60,000 - 75,000 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Paid social campaign managementintermediate
- Meta Ads expertiseintermediate
- TikTok Ads proficiencyintermediate
- Pinterest and LinkedIn advertisingintermediate
- Budget allocation and pacingintermediate
- Campaign analytics and optimizationintermediate
- Influencer and creator campaign activationintermediate
- Audience segmentation and testingintermediate
- Real-time performance adjustmentsintermediate
- Cross-platform reportingintermediate
Required Qualifications
- 3+ years of hands-on experience in paid social media advertising (experience)
- Deep expertise across Meta, TikTok, Pinterest, LinkedIn, and Snapchat platforms (experience)
- Proven track record of building and optimizing high-performing media plans (experience)
- Strong analytical skills with experience in campaign data analysis and insights (experience)
- Experience collaborating with influencers, creators, and affiliate partners (experience)
- Familiarity with whitelisting creator content and platform beta tools (experience)
- Ability to stay ahead of platform updates, privacy policies, and creative trends (experience)
- Excellent communication skills for internal and client-facing reporting (experience)
- Cross-functional collaboration experience in agency or marketing environments (experience)
- Bachelor's degree in Marketing, Advertising, Communications, or related field (experience)
Responsibilities
- Own the development, execution, and optimization of paid social campaigns across Meta, TikTok, Pinterest, LinkedIn, Snapchat, and emerging platforms
- Build tactical media plans including audience segmentation, budget allocation, flighting schedules, A/B testing frameworks, and comprehensive performance measurement strategies
- Manage daily budget pacing, real-time tracking, and audience performance metrics, making data-driven adjustments to maximize ROI and campaign efficiency
- Analyze campaign performance data using advanced tools to uncover actionable insights and drive continuous improvement in targeting and creative strategies
- Translate complex performance metrics into clear, compelling reports for internal stakeholders and client presentations
- Activate and manage paid amplification campaigns in partnership with influencers, creators, and affiliate networks to amplify organic reach
- Whitelist creator-generated content on Meta and TikTok platforms to extend campaign impact and engagement
- Collaborate with internal content, creative, and influencer teams to align paid efforts with overall marketing strategies
- Contribute to creative briefs, asset development, and strategy sessions to optimize performance across video, static, carousel, and interactive ad formats
- Lead innovation by testing new ad formats, beta platform tools, and first-to-market features as they launch
- Monitor and adapt to platform algorithm shifts, privacy policy changes (e.g., iOS tracking updates), and emerging creative trends in the creator economy
- Partner cross-functionally to develop breakthrough paid social concepts and shape the agency's thought leadership on influencer marketing and social advertising
Benefits
- general: Competitive salary range of $65,000 annually
- general: Comprehensive health, dental, and vision insurance plans
- general: 401(k) retirement savings with generous company matching
- general: Paid time off including vacation, sick days, and holidays
- general: Professional development stipend for certifications and conferences
- general: Flexible hybrid work arrangements in vibrant Minneapolis
- general: Performance-based bonuses and career advancement opportunities
- general: Collaborative agency environment with cutting-edge projects
- general: Access to latest martech tools and platform betas
- general: Team-building events and wellness programs
Tags & Categories
Answer 10 quick questions to check your fit for PAID Social Media Specialist - Careers at Robert Half @ Robert Half.
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