About the Programmatic Media Director Role at Robert Half

Join Robert Half's premier advertising team as a Programmatic Media Director in the vibrant city of Minneapolis, Minnesota. This high-impact, long-term contract position offers a unique opportunity to lead transformative media strategies for top-tier advertising clients. As a key leader in our agency, you will spearhead the development, execution, and optimization of cutting-edge programmatic and data-driven media campaigns. Based in the heart of the Midwest's advertising hub, this role combines strategic oversight with hands-on execution, ensuring campaigns deliver exceptional ROI and exceed client expectations.

Robert Half is renowned for connecting top talent with innovative opportunities, and this Programmatic Media Director position exemplifies our commitment to driving media excellence. With the rapid evolution of digital advertising, programmatic media has become the cornerstone of modern campaigns. You'll leverage demand-side platforms (DSPs), advanced analytics, and third-party verification tools to combat ad fraud and maximize performance across traditional and digital channels.

Key Responsibilities

• Direct comprehensive programmatic media campaigns, ensuring seamless alignment with client objectives and overarching marketing strategies.
• Craft and present detailed media plans encompassing both traditional and digital platforms, showcasing innovative approaches to audience targeting and channel selection.
• Lead, mentor, and develop high-performing media teams, providing expert guidance on campaign execution, real-time optimization, and performance analytics.
• Oversee end-to-end programmatic media buying processes with hands-on expertise in leading DSPs, RTB platforms, and private marketplaces.
• Foster cross-functional collaboration with creative, data, account, and analytics teams to integrate actionable insights into every campaign phase.
• Rigorously monitor key performance metrics (KPIs) including CPM, CPC, CTR, viewability, and ROAS, implementing data-backed optimizations for superior results.
• Masterfully negotiate multi-media integrated packages with publishers, platforms, and vendors to secure optimal value and innovative opportunities.
• Handle personnel administration including talent recruitment, team training, performance evaluations, and professional development initiatives.
• Deploy third-party verification tools (e.g., DoubleVerify, Integral Ad Science) to safeguard campaigns against ad fraud, ensure brand safety, and enhance measurement accuracy.
• Provide agency-level expertise in digital and traditional media planning/buying, positioning our clients as market leaders.

Required Qualifications for Programmatic Media Director

To excel in this role, candidates must bring 7+ years of progressive experience in programmatic media, ideally within a full-service advertising agency. Deep technical proficiency with DSPs such as The Trade Desk, Google DV360, MediaMath, or AppNexus is essential. You should possess a proven track record of managing $5M+ annual media budgets with demonstrated success in campaign optimization and performance improvement.

Strong leadership capabilities are non-negotiable, with experience mentoring teams of 5+ media professionals. Excellent communication skills are required for client presentations, internal strategy sessions, and vendor negotiations. Bachelor's degree in Marketing, Advertising, Communications, or related field preferred. Advanced knowledge of ad tech ecosystem, including SSPs, DMPs, CDPs, and attribution models, sets top candidates apart.

Why Join Robert Half as Programmatic Media Director?

Robert Half offers unparalleled support for contract professionals, including dedicated account managers, competitive compensation, and access to our vast network of opportunities. Minneapolis provides an ideal backdrop with its thriving creative scene, major agency presence, and Fortune 500 headquarters. Enjoy working in a collaborative environment that values innovation, work-life balance, and career growth.

This long-term contract offers stability with potential for extension or conversion. Gain exposure to Fortune 500 clients, cutting-edge ad tech, and diverse media channels. Robert Half's reputation ensures prompt payment, professional development resources, and seamless onboarding. Elevate your career in programmatic media while contributing to award-winning campaigns that shape the future of advertising.

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