About the Role

Join Robert Half as a Programmatic Paid Media Specialist (DV360 / TTD) in the heart of Manhattan, New York, United States. This hands-on DSP execution role is perfect for talented professionals with 2–4 years of experience in programmatic buying who thrive in a keyboard-heavy environment. You'll own end-to-end campaign management across DV360 and The Trade Desk, focusing on CTV, OLV, display, and emerging channels like digital audio. Work Monday–Friday with a hybrid onsite schedule (3–4 days per week), driving data-driven optimizations and post-campaign insights. Ideal for those passionate about deepening their programmatic and data-driven marketing skills in a dynamic agency setting.

Why This Role Stands Out

In this position, you'll stay at the forefront of programmatic advertising innovations, managing pacing, bid strategies, audience performance, and measurement. Support test-and-learn initiatives, develop playbooks for scalable activation, and collaborate with planning, analytics, and vendor teams. Robert Half offers a supportive environment to grow your expertise in DV360, The Trade Desk, and beyond, all while contributing to high-impact campaigns in Manhattan's vibrant media landscape.

Key Responsibilities

As a Programmatic Paid Media Specialist, your core duties include:

• Full in-platform campaign ownership: Build line items, apply targeting, flighting, caps, tracking, and QA prior to launch in DV360 and The Trade Desk.
• Daily pacing management and optimization against KPIs like reach, VCR, CTR, CPA/ROAS—leveraging bid strategies, budget shifts, frequency controls, inventory mix, and audience reallocations.
• Creative trafficking and tagging; validate pixels and troubleshoot discrepancies with vendors (e.g., DV, IAS, MOAT) and internal teams.
• Activate across CTV, OLV, display; test digital audio and new formats while curating PMPs and evaluating inventory quality.
• Build and analyze campaign dashboards and reports, translating data into optimization recommendations and post-campaign insights.
• Partner with cross-functional teams to run pilots, document outcomes, and recommend channel/partner expansions.
• Maintain budgets, trackers, and documentation; contribute to playbooks, QA checklists, and process improvements for emerging channels and DSP capabilities.
• Stay current on DSP features, ad formats, measurement, and targeting innovations, sharing learnings to elevate team performance.

Required Qualifications

To succeed, you need:

• Bachelor’s Degree in Marketing, Advertising, or related field.
• 2–4 years of hands-on DSP buying experience, specifically in DV360 and The Trade Desk.
• Proven expertise in programmatic CTV, OLV, display, with exposure to digital audio testing.
• Strong analytical skills for campaign dashboards, pacing, bid optimization, and KPI performance (reach, VCR, CTR, CPA/ROAS).
• Technical proficiency in creative trafficking, pixel validation, vendor integrations (DV, IAS, MOAT), and PMP curation.
• Excellent communication for partnering with planning, analytics, and vendors on pilots and insights.
• Ability to document processes, build playbooks, and adapt to DSP innovations.
• Hybrid onsite availability in Manhattan, NY (3–4 days/week).

This role demands a detail-oriented, proactive mindset with a passion for programmatic media and data-driven decision-making.

Why Join Us at Robert Half?

Robert Half is a leader in specialized recruitment and staffing, connecting top talent with exciting opportunities in marketing and media. Enjoy a competitive salary estimated at $54,000–$75,000 (based on experience), hybrid flexibility, and professional development in cutting-edge tools like DV360 and TTD. Benefit from a collaborative culture, innovative projects, comprehensive health benefits, 401(k) matching, paid time off, and career advancement paths. Be part of Manhattan's thriving ad ecosystem, tackling high-stakes campaigns that shape the future of digital advertising. Apply now to elevate your programmatic career with Robert Half!

Keywords: Programmatic Specialist, DV360 jobs, The Trade Desk, CTV media buyer, paid media New York, DSP optimization, digital advertising careers.