About the Role

Robert Half is thrilled to present an exciting opportunity for a Senior Manager, Multicultural Brand Marketing in the heart of Philadelphia, Pennsylvania. This highly visible role is pivotal in driving brand and acquisition initiatives specifically tailored for the vibrant Hispanic market. As a key player in our marketing team, you will ensure that all campaigns are not only linguistically precise but also deeply culturally resonant, bridging seamless Spanish and English executions across diverse channels.

The ideal candidate is a bilingual and bicultural marketing powerhouse with an unwavering commitment to detail, superior communication abilities, and a collaborative spirit that thrives in dynamic, cross-functional environments. Reporting to senior marketing leadership, you will work hand-in-hand with internal brand teams and external creative partners to deliver campaigns that captivate and convert. If you have a passion for multicultural marketing, cultural authenticity, and high-impact brand storytelling, this position at Robert Half offers the platform to make a lasting difference.

This full-time role demands a professional who can navigate the nuances of Hispanic consumer insights, ensuring every asset—from television spots to digital ads—speaks directly to the audience with authenticity and precision. Join Robert Half, a leader in professional services, and contribute to innovative marketing strategies that resonate across demographics.

Key Responsibilities

In this critical role, you will spearhead the support for Hispanic market initiatives, owning the accuracy and cultural relevance of all deliverables. Your day-to-day will involve rigorous reviews, strategic partnerships, and proactive feedback to elevate campaign quality.

Campaign Support and Review

• Lead support for brand and acquisition marketing campaigns targeting the Hispanic market across television, radio/audio, digital/online advertising, and video assets.
• Conduct thorough reviews of all marketing materials to guarantee accurate messaging, precise terminology, zero language or translation errors, and perfect consistency between Spanish and English versions.

Feedback and Approvals

• Deliver clear, constructive feedback, formal reviews, and final approvals to internal teams and external creative partners.
• Ensure all messaging faithfully represents product coverage, reliability, key features, and compelling benefits.

Collaboration and Partnership

• Collaborate with Brand teams, providing visual and creative direction ownership while maintaining absolute control over message accuracy and consistency.
• Work closely with internal stakeholders and external agencies to produce culturally appropriate, top-tier deliverables that drive engagement and results.

Required Qualifications

To excel as our Senior Manager, Multicultural Brand Marketing, you bring a robust blend of experience, skills, and cultural insight. We seek candidates who meet the following criteria:

• Bilingual Fluency: Native or professional-level proficiency in Spanish and English, with expertise in linguistic nuances for marketing contexts.
• Bicultural Expertise: Deep understanding of Hispanic market dynamics, cultural sensitivities, and consumer behaviors.
• Marketing Acumen: 5+ years in multicultural brand marketing, with proven success in acquisition campaigns across multichannel platforms.
• Analytical Precision: Exceptional attention to detail for proofreading, consistency checks, and error-free executions.
• Communication Mastery: Outstanding verbal and written skills for providing actionable feedback and stakeholder alignment.
• Collaborative Mindset: Experience partnering with creative agencies, brand teams, and cross-functional groups.
• Technical Savvy: Familiarity with marketing tools, asset management systems, and digital campaign platforms.

A bachelor's degree in Marketing, Communications, or a related field is required; an MBA or advanced certification in multicultural marketing is a plus.

Why Join Us

At Robert Half, we don't just offer a job—we provide a career-defining opportunity in Philadelphia's thriving professional services landscape. As a Senior Manager, Multicultural Brand Marketing, you'll enjoy a competitive salary estimated at $95,000-$125,000 annually (based on Philadelphia market rates), plus a suite of industry-leading benefits including comprehensive health coverage, 401(k) matching, generous PTO, and robust professional development programs.

Work in a collaborative, inclusive environment that values diversity and innovation. Philadelphia's rich cultural tapestry makes it the perfect backdrop for this role, with easy access to major hubs and a vibrant marketing scene. Robert Half is committed to your growth, offering tuition reimbursement, wellness initiatives, and flexible hybrid work options to support work-life balance.

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Apply today and elevate your career with Robert Half—where your expertise in bilingual, bicultural marketing will shape the future of our brand initiatives. (Word count: 852)