About the Role

Join Robert Half in revolutionizing organic search at a forward-thinking organization seeking a Senior Manager, SEO/AEO/LLM. This full-time, hybrid (or fully remote for East Coast hours) position in Boston, MA, is perfect for a visionary leader with 10+ years of experience. As a true player-coach, you'll blend high-level strategy with hands-on execution to drive a 'Search Everywhere' approach. Leverage your expertise in Answer Engine Optimization (AEO), large language models (LLMs), and Generative AI to boost visibility, organic traffic, and high-value conversions. This role integrates cutting-edge search practices into product development, content workflows, and business growth, positioning you at the forefront of the evolving digital landscape.

Previously limited to local hybrid candidates, this opportunity now welcomes fully remote talent able to align with East Coast hours. If you're passionate about redefining SEO beyond traditional tactics—focusing on user experience, AI-driven search, and EEAT principles—this is your chance to lead innovation and deliver measurable impact.

Key Responsibilities

Strategic Leadership & Roadmap Execution

• Define and champion SEO, AEO, and LLM strategies that align seamlessly with business and product objectives.
• Build and execute comprehensive roadmaps, prioritizing data-driven initiatives to scale authoritative content and enhance performance.

Data-Driven Insights & Analysis

• Perform in-depth technical audits, content evaluations, and audience behavior analysis to craft actionable strategies.
• Partner with analytics teams to design tests, track KPIs, and quantify the ROI of SEO/AEO initiatives.

Cross-Functional Collaboration & Discoverability

• Collaborate with content creators, paid media, product, engineering, and external vendors to operationalize strategies.
• Incorporate EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) through structured data, optimized workflows, and technical SEO enhancements.
• Work with product teams on discoverability features like programmatic pages, content hubs, off-site mentions, widgets, and interactive quizzes.

Innovation & Ecosystem Management

• Continuously evaluate and upgrade the SEO tech stack, ensuring tools remain efficient and ahead of industry trends.
• Research emerging AI technologies, search algorithm shifts, and best practices to keep strategies innovative.
• Serve as the go-to expert, delivering insights, reporting, and guidance to internal teams and stakeholders.

Required Qualifications

To excel in this role, you must bring:

• 10+ years in SEO, with non-negotiable hands-on experience in AEO and LLMs.
• Demonstrated player-coach mentality: comfortable leading strategy while executing tactically.
• Deep knowledge of Generative AI, search evolution, EEAT, structured data, and technical SEO.
• Proven track record in data analysis, roadmap development, and cross-functional partnerships.
• Ability to thrive in hybrid Boston environment or remote (East Coast hours required).
• Strong communication skills for consulting and influencing diverse stakeholders.

Why Join Us

At Robert Half, embark on an exciting journey in a dynamic, innovation-focused company. Enjoy a competitive salary of $150,000 - $160,000, flexible hybrid/remote work, and the opportunity to shape the future of search. Collaborate with top-tier teams, access cutting-edge tools, and drive real business growth in AI and organic channels. This is more than a job—it's a platform to lead in the rapidly evolving world of SEO, AEO, and LLMs, making a lasting impact on user experience and revenue. Apply now to elevate your career with Robert Half!